Filters narrow the report to only show forecasting data for the items that you select. Note that Position and Bulk/Filter Flights are mandatory for Impressions forecasting, and Station is mandatory for Spots forecasting.
To add a mandatory filter, select the item in the Filters list to open the filter editor at the right side of the screen. Make your selections and click "Save."
To add a non-mandatory filter, click "Add new" to open the filter editor. Make your selections and click "Save."
To edit a filter you have already selected, click it to open the filter editor. Make the changes and click "Save."
To remove a selected non-mandatory filter, click the "x" next to the filter.
List of Filters
(Mandatory items are in pink cells)
Level 1 | Level 2+ (if applicable) | Notes |
|---|---|---|
Publisher | If you manage only one publisher in TAP, that publisher is selected automatically, However, if you manage two or more publishers, you must begin by selecting one publisher from the drop-down list.
| Mandatory. |
Date Range | Select the date range for your Forecasting report by clicking the Date Range field. This opens the date range selector at the right side of the screen. You can choose from several Presets (Tomorrow, Next 7 Days, etc.), or you can enter a custom date range. (Click Date range (UTC) to open a calendar and select a custom range.) The “End of Month” preset selects “tomorrow until the last day of the month.” Click Save to save your selection. Note: You can forecast up to 12 months into the future using the custom date range. However, the farther ahead in the future you go, the less reliable the forecast becomes.
| Mandatory. |
Position |
| Mandatory for Impressions. |
Bulk/Filler Flights |
| Mandatory for Impressions. Only applies to impressions reports. Default selection is Exclude, which excludes Bulk and Filler flights (with or without goals) from avails calculations and contending list. If you wish to include those flights in your calculations and contending list, select Include. |
Station | Choose between Market, Format, and Station. | Mandatory for Spots only.
The Market, Group, Genre*, and Station/Podcast selectors work independently; selecting one item does not act as a filter for other selections. (E.g., if you select a market and then switch to the Station/Podcast tab, you are starting over; you are not seeing stations/podcasts filtered by that market.) Depending on your publisher setup, you might not see "Market" or "Group." * Your stations'/podcasts' genre must be defined in your Triton Digital publisher configuration ("AdminZone") in order for them to appear in Format-based forecasting reports. If you're not sure what your defined genres are, or to change them, contact Customer Support. Note: use caution if using both Station and Station Tag filters in the same query. See Station Tag for details. |
Ad Duration |
| |
Advertiser |
| When you select the Advertiser filter, the IAB Category for that advertiser is automatically selected for that advertiser. Also see Ad Separation Notes. |
Audience Targeting |
| (Impressions only.) Combination of OR and AND segments is possible. Audience Segment forecasting is included in this report, but Audience Segment targeting is an optional feature. For more information, or to enable the targeting feature, speak with your Triton Digital Client Success Manager. See Understanding Impression Inventory with DMP Audience Segments. |
Brand Safety | Select Set all categories or Customize each category. If Set all categories:
If Customize each category:
| This item only appears if you have Brand Safety enabled.
|
Contextual Tag | Enter Contextual targeting tags to include or exclude. | (Impressions only. Podcast delivery method only.) Requires at least 28 days of impressions on the contextual tag to be accurate. If you remove the contextual tag from Sounder, it will remain in Forecasting for 28 days. |
Contract Name | Name of the Reach Extension contract created by the Reseller. | Only available for the optional Reach Extension feature in TAP. |
CSegID | N/A | (Impressions only.) A custom segment ID is a numeric code that is used to identify a specific segment, group, or type of users. They can be used for ad targeting and to set custom frequency caps, as well as other targeting functions. Custom segment IDs are set up in collaboration with Triton Digital and are used with Triton Digital’s players and/or streaming services. If your player declares custom segment IDs when it connects to the stream, you can use those IDs for targeting and forecasting. |
Daypart |
| You can select only one daypart per report. You can also create custom dayparts (some restrictions apply). Daypart is based on station timezone. |
Delivery Method |
| (Impressions only.) |
Demographic |
| (Impressions only.) This option only works if the player provides this info from the listener's user profile when the player connects to the stream. |
Devices |
| (Impressions only.) Each Level 2 selection can be drilled down to refine the filter. For example, "Device" contains an extensive list of devices, "Device Form Factor" includes "Car Entertainment System," "Desktop or Laptop," "Mobile Device," "Smart Speaker," and more. |
Distributor |
| (Impressions only.) You can include or exclude the selected distributors. Enter each distributor individually and click Add to Selected Distributors to add it to the list of distributors to filter. Click Save to save the list.
|
Episode Published Age |
Rules include Is, On or before, On or after, and Between (inclusive). Note that you can stack your selections, such as On or before 20 day(s) ago + On or after 5 day(s) ago. | Applies to podcasts only.
Watch: published age "between" filter (click to see larger):
Watch: published age stacked filters (click to see larger):
|
Episode Published Date |
Rules include Is, On or before, On or after, and Between (inclusive). Note that you can stack your selections, such as Is April 10 + On or before March 31.
| Applies to podcasts only.
|
Flight Priority | Enter a flight priority value between 1 - 16. (See Priority Value under "How Ad Selection Works.") | Using this filter adds a column to the report called Accessible Inventory that ignores contending flights of higher priority than the flight priority value you enter. It only shows inventory with a priority at, or lower than, the value you enter in the Flight Priority filter, plus inventory not yet booked. For example, if you enter Flight Priority = 10, the column shows inventory with priority values from 10-16 as well as inventory which is not yet booked. (Remember that a low priority number means a high priority value; 1 is the lowest number but the highest priority.) |
Frequency Capping | Enter the capping level: impressions per break or download.
| Impressions per Download is for podcast only. When Download is selected, the Delivery Method (Podcast) filter is also added. When using the frequency capping filter, you may see contending flights appear even when the Available Inventory is equal to the Total Inventory figure. This is expected and is due to the way in which frequency capping reduces the total and available inventory but still leaves space for other flights to deliver. For more information, see Frequency Capping Usage Notes. |
Geo |
| (Impressions only.) For ZIP/Postal Codes, use comma separation. For a contiguous range, enter <first zip code>-<last zip code> (e.g. 10001-10048). Maximum 500 ZIP codes. Note: when entering a comma-separated list, do not end the list with a comma. |
IAB Category | List of IAB Categories. | See Forecasting for a Specific Flight. Also see Ad Separation Notes. |
In-Market | Filters impressions according to "in-market" status. Possible values: True (impressions are in-market). False (impressions are out-of-market). | Market targeting and measurement (In- and out-of-market) only work if your podcasts/stations have a defined geographical coverage area. This is an optional setting within your Triton Digital broadcaster configuration that specifies your market coverage area based on country, DMA or MSA (U.S. only) or a latitude/longitude with a defined radius. To verify if your stations have a defined geographical coverage area, or to set it up if they don't, contact Customer Support. |
Inventory Owner | Name of the Inventory Owner in a Reach Extension contract. | Only available for the optional Reach Extension feature in TAP. |
Position in Break |
| Live stream forecasting only supports one pre-roll (“First”). When “Last” is selected, forecasting excludes Live stream inventory. |
Station Tag | Enter Station tags to include or exclude. | (Impressions only.) Requires at least 28 days of impressions on the station tag. Note: when using both Station and Station Tag filters together, they operate with AND logic, not OR logic. Therefore, if the station is not assigned to the station tag, you will get no results. (For this reason, combining both in the same query is not recommended.) |
TTag | Enter TTags to include or exclude. | (Impressions only.) Custom Targeting Tags (TTags) in TAP work in conjunction with custom tags that are declared by your player. When there is a match, targeting is achieved and the campaign can deliver to that player. Note that forecasting of TTags requires at least 28 days of impressions for the TTag; if the TTag has been in use for less than 28 days the forecast will underestimate the avails. |
Some items in the Filters and Dimensions lists include a search tool, such as the search tool found in the Audience Targeting filter. For better results, use search terms that are not too wide in scope. For example, if you want to find the "females: 25-49" audience targeting segment, don't just enter "25." That will return too many unrelated items. Instead enter "females."
Filter Logic
Unless otherwise indicated, filtering logic is as follows:
"AND" logic applies between filters (Filter 1 AND filter 2, etc.).
"OR" logic applies within filters (Filter 1 option 1 OR filter 1 option 2, etc.)
To add a new filter element, click Add New in the Filters section to open the filter editor on the right.
Also see: Including/Excluding.
Filter Editor
To open the filter editor, select an existing filter or click Add new.
The behavior within the filter editor depends on the selected filter. In most cases you first select the filter then click Next to refine it. Some filter go several layers deep.
Select the "Devices" filter.
Click "Next."
The panel changes to the "Devices" filter panel, where you can further refine your devices filter.
Select the items you want to filter on.
When finished, click "Save."
Including/Excluding
Click an item to include it. Click twice to exclude it.
Generally speaking, when you include a selected item in a filter definition, you are excluding any other items in that filter that are not selected to be included. For example, if you include Android in an operating system filter, you are excluding all other operating systems.
Conversely, if you exclude Android in this filter, you are including all others that are not selected. Excluded items are shown in red in the selected items list. (Not all items offer an exclude option.)
You can select multiple items to include or exclude. However, there are no validations in place to ensure you don't create a filter that makes no sense or is redundant. For example, if you include Android and exclude Apple iOS in the same filter, the resulting report is the same as if you had only included Android. (The exclusion of iOS is implicit.)
Some filters use buttons to include or exclude (as shown above) and some use a drop-down menu (shown below).
