Forecasting (Inventory Availability)

You can see how much inventory is available to sell with the Inventory Availability reports, also known as forecasting or avails reports. Use these reports to manage your inventory and get a sense of potential revenue.

Also see:

• Forecasting Webinar Recordings.

• Q&A TAP Reporting/Forecasting

• Forecasting: how to get the most reliable estimates

• How to Add Podcast Categories to Measurement and Forecasting Reports

In Forecasting > Inventory Availability, you can get forecasts of inventory availability with these reports:

• TAP Impressions: Impression inventory forecasts for owners.

• TAP Spots: Spot inventory forecasts for owners.

• TAP Reach Extension: Inventory forecasts for resellers.

How Forecasting Works

Forecasting in TAP involves a dynamic set of processes with many variables. It uses algorithms based in part on estimates, such as the estimated number of breaks in the forecasting period and the depth of those breaks. It is normal to see small fluctuations in reported avails, even when you run the same query twice.

After creating or modifying flights, wait one minute before running a forecasting report

Triton caches responses to your forecasting queries for one minute. In cases where you submit the exact same query in less than a minute, Triton returns the same result. Triton will consider new and modified flights when the cache expires.

Forecasting for Impressions and Spots

The Inventory Availability reports for TAP Impressions and TAP Spots show forecasted inventory for your flights, as well as contending flights that could be affected if the flight is booked.

The forecasting algorithm looks at the past 28 days of activity across your network, or across specific stations/podcasts. It looks at all impressions delivered, regular, filler and programmatic, as well as missed opportunities.

For the contending flights, Triton looks at everything booked within the specified date range and estimates the contending impressions for each flight considering all their targeting parameters. Triton then deducts the sum of the contending impressions by the total to get what is estimated to be available for your query.

Forecasting for Reach Extension

A reseller can see the inventory that a Triton inventory owner has made available through Reach Extension with the TAP Reach Extension report in Inventory Availability.

This report provides an accurate and relevant forecast for resellers by calculating the intersection of the following:

• Reseller targeting that you specify in Inventory Availability > TAP Reach Extension

• Inventory owner’s flight targeting and priority rules

Other details about this report:

• Data for this report is only available to TAP users who may access TAP organizations with Reach Extension enabled.

• It does not show contending flights, ad quality rules, or exclusivity rules.

• It is not a missed opportunities report.

• Inventory is filtered by inventory owner, not by contract.

• It only shows total accessible inventory, without available, remaining, or accessible inventory breakdowns.

• It does not split inventory by station or sub‑publisher.

• The Contextual Tag filter is not available for this report. Instead, a reseller can ask the inventory owner to apply contextual targeting on the flight to delegate the inventory to a contract.

Create a Forecast Report

1. Select one of these in Forecasting > Inventory Availability:

   • TAP Impressions > Reports

   • TAP Spots > Reports

   • TAP Reach Extension > Reports

2. Select the required constraints and add optional Filters. See Forecasting Filters.

3. Select Dimensions to split the report. See Forecasting Dimensions (Splits).

4. Select Run to view the report. See View a Forecasting Report.