Advertiser
A person or company who buys ad space. Every advertiser is associated with one or more industries, which determines how the advertiser’s campaign fits within industry-standard frequency caps.
Agency
An organization responsible for the design, production, and management of an ad campaign. There are specialized or boutique ad agencies that concentrate in specific areas such as creative or media buying. Some agencies specialize in digital media and are typically referred to as interactive agencies.
Avails
A station or network’s advertising inventory that is available for sale.
Broadcast In-stream Media
Internet content that is streamed from the on-air broadcasts of terrestrial stations. On-air ads are usually removed and replaced with streaming ads or other content.
Bulk
The left-over inventory that a publisher was unable to sell via their premium deals like direct ad sales. Sometimes referred to as remnant advertising inventory or unreserved.
In TAP, bulk inventory has no reserved impressions so it is available to be delegated to third-party ad networks. Ads using unreserved inventory run after locally scheduled TAP ads have played, but before filler kicks in.
Campaign
The organized elements of a program to promote a company or its products. The campaign elements include different ad types, different media channels and different timings of flights for the ads based on the campaign objectives. Within TAP, a campaign is primarily a container for flights.
Content Type
In TAP flights and TAP Programmatic content targeting, content type refers to the delivery medium: live, podcast, or other (on-demand).
CPM
Cost Per Thousand impressions (literally, Cost per Mille, where mille is Latin for thousand). This is the standard metric used for most online advertising campaigns.
CPS
Cost Per Spot. This metric is used in TAP for calculating spot-based flights that cannot be measured or calculated on a CPM basis. If you choose to use spots, you should be aware that TAP will present your cost and goal calculations that way. Also be aware that CPS spots have various limits as compared with CPM ads.
CTR
Click-Through Rate for banner impressions. The formula is: number of clicks / number of banner impressions. CTR is not calculated on spot-based campaigns, nor on audio-only campaigns.
Creative
The concept, design, and artwork of an ad, including the actual media files. The most common creative technology for banners are GIF or JPEG images, and animated GIFs. Other creative technologies include JavaScript, HTML or streaming audio or video (third-party ad tags), which are commonly referred to as rich media banners.
Custom Segment ID (CSID/CSegID)
A custom segment ID is a numeric code that is used to identify a specific segment, group, or type of users. They can be used for ad targeting and to set custom frequency caps, as well as other targeting functions. Custom segment IDs are set up in collaboration with Triton Digital and are used with Triton Digital’s players and/or streaming services. For technical information, refer to the Triton Digital Advertising Specification.
Delivery Method
In TAP Explore, delivery method refers to the content type.
External ID
Any identifier that is not generated by TAP. Examples: Advertiser External ID, Flight External ID.
Typically, you use an external ID for your own reference, or as a way to track items that already have an ID in your other tracking or management systems. Some external IDs can appear as dimensions in TAP Explore reports, or can be used as a search filter.
Filler
Unpaid content such as station promos, public service announcements, and so on. Filler usually only plays when there is no paid content available. Typically, you create a special filler advertiser to associate with filler content, then you create filler campaigns. Filler can be used with any content type, but is most commonly used by live-stream publishers. For more information, see Creating a Filler Campaign.
Flight
The fundamental building block in TAP. It defines when an ad or set of ads are to be seen, and includes the start and end dates, the traffic method, impressions goal, pricing model and value. Itcan also include targeting and pacing definitions.
Frequency Cap
The maximum number of times an ad, or type of ad, can be played within a given time frame or situation for a given listener. Frequency caps help provide a better listener experience, increase click-through rate (CTR), and reduce “banner burnout”. For more information, see Frequency Caps.
IAB
The Interactive Advertising Bureau (IAB), which sets standards for online and interactive advertisements.
IAB Categories
TAP follows the industry standard of assigning IAB Content Categories to advertisers to enforce ad separation. More specifically, TAP uses the DAAST Ad Categories that extend the IAB Content Taxonomy version 1.0. The Ad Product Taxonomy was recently developed by the IAB; while that is better suited, it hasn’t yet gained much adoption in the industry.
Adding Tier 1 and Tier 2 IAB content categories to your advertisers’ profiles helps optimize digital inventory and ensures precise and consistent ad separation; missing or inaccurate categorization could result in excessive separation gaps and corresponding lapses in impressions and revenue.
Expand to see the IAB category IDs and labels:
Below is the list of IAB content categories, by ID code and label, which are used for ad separation in TAP and Yield-Op. This list is provided here for your convenience, and is subject to change at any time (according to the IAB standards). For more information, and to see the official IAB categories list, refer to the IAB's web site.
| Code | Name |
|---|---|
|
IAB1 |
Arts & Entertainment |
|
IAB1-1 |
Books & Literature |
|
IAB1-2 |
Celebrity Fan/Gossip |
|
IAB1-3 |
Fine Art |
|
IAB1-4 |
Humor |
|
IAB1-5 |
Movies |
|
IAB1-6 |
Music |
|
IAB1-7 |
Television |
|
IAB1-8 |
Gambling/Casino |
|
IAB1-9 |
Lottery |
|
IAB1-10 |
Magazines |
|
IAB1-11 |
Concerts |
|
IAB1-12 |
Museums |
|
IAB2 |
Automotive |
|
IAB2-1 |
Auto Parts |
|
IAB2-2 |
Auto Repair |
|
IAB2-3 |
Buying/Selling Cars |
|
IAB2-4 |
Car Culture |
|
IAB2-5 |
Certified Pre-Owned |
|
IAB2-6 |
Convertible |
|
IAB2-7 |
Coupe |
|
IAB2-8 |
Crossover |
|
IAB2-9 |
Diesel |
|
IAB2-10 |
Electric Vehicle |
|
IAB2-11 |
Hatchback |
|
IAB2-12 |
Hybrid |
|
IAB2-13 |
Luxury |
|
IAB2-14 |
MiniVan |
|
IAB2-15 |
Mortorcycles |
|
IAB2-16 |
Off-Road Vehicles |
|
IAB2-17 |
Performance Vehicles |
|
IAB2-18 |
Pickup |
|
IAB2-19 |
Road-Side Assistance |
|
IAB2-20 |
Sedan |
|
IAB2-21 |
Trucks & Accessories |
|
IAB2-22 |
Vintage Cars |
|
IAB2-23 |
Wagon |
|
IAB2-24 |
Recreational Vehicles |
|
IAB2-25 |
Car Wash |
|
IAB3 |
Business |
|
IAB3-1 |
Advertising |
|
IAB3-2 |
Agriculture |
|
IAB3-3 |
Biotech/Biomedical |
|
IAB3-4 |
Business Software |
|
IAB3-5 |
Construction |
|
IAB3-6 |
Forestry |
|
IAB3-7 |
Government |
|
IAB3-8 |
Green Solutions |
|
IAB3-9 |
Human Resources |
|
IAB3-10 |
Logistics |
|
IAB3-11 |
Marketing |
|
IAB3-12 |
Metals |
|
IAB3-13 |
Cable Companies |
|
IAB3-14 |
Internet/Broadband |
|
IAB3-15 |
Phone/Services |
|
IAB3-16 |
Storage Facilities |
|
IAB3-17 |
Transportation |
|
IAB3-18 |
Conference/Events/Seminars |
|
IAB3-19 |
Convenience/Gas |
|
IAB3-20 |
Laundry/Dry Cleaning |
|
IAB3-21 |
Mortuaries |
|
IAB3-22 |
Utility Companies |
|
IAB3-23 |
Equipment Rentals |
|
IAB3-24 |
Record Labels |
|
IAB3-25 |
Attorney |
|
IAB4 |
Careers |
|
IAB4-1 |
Career Planning |
|
IAB4-2 |
College |
|
IAB4-3 |
Financial Aid |
|
IAB4-4 |
Job Fairs |
|
IAB4-5 |
Job Search |
|
IAB4-6 |
Resume Writing/Advice |
|
IAB4-7 |
Nursing |
|
IAB4-8 |
Scholarships |
|
IAB4-9 |
Telecommuting |
|
IAB4-10 |
U.S. Military |
|
IAB4-11 |
Career Advice |
|
IAB4-12 |
Employment Agencies |
|
IAB5 |
Education |
|
IAB5-1 |
7-12 Education |
|
IAB5-2 |
Adult Education |
|
IAB5-3 |
Art History |
|
IAB5-4 |
College Administration |
|
IAB5-5 |
College Life |
|
IAB5-6 |
Distance Learning |
|
IAB5-7 |
English as a 2nd Language |
|
IAB5-8 |
Language Learning |
|
IAB5-9 |
Graduate School |
|
IAB5-10 |
Homeschooling |
|
IAB5-11 |
Homework/Study Tips |
|
IAB5-12 |
K-6 Educators |
|
IAB5-13 |
Private School |
|
IAB5-14 |
Special Education |
|
IAB5-15 |
Studying Business |
|
IAB6 |
Family & Parenting |
|
IAB6-1 |
Adoption |
|
IAB6-2 |
Babies & Toddlers |
|
IAB6-3 |
Daycare/Pre School |
|
IAB6-4 |
Family Internet |
|
IAB6-5 |
Parenting - K-6 Kids |
|
IAB6-6 |
Parenting teens |
|
IAB6-7 |
Pregnancy |
|
IAB6-8 |
Special Needs Kids |
|
IAB6-9 |
Eldercare |
|
IAB7 |
Health & Fitness |
|
IAB7-1 |
Exercise |
|
IAB7-2 |
A.D.D. |
|
IAB7-3 |
AIDS/HIV |
|
IAB7-4 |
Allergies |
|
IAB7-5 |
Alternative Medicine |
|
IAB7-6 |
Arthritis |
|
IAB7-7 |
Asthma |
|
IAB7-8 |
Autism/PDD |
|
IAB7-9 |
Bipolar Disorder |
|
IAB7-10 |
Brain Tumor |
|
IAB7-11 |
Cancer |
|
IAB7-12 |
Cholesterol |
|
IAB7-13 |
Chronic Fatigue Syndrome |
|
IAB7-14 |
Chronic Pain |
|
IAB7-15 |
Cold & Flu |
|
IAB7-16 |
Deafness |
|
IAB7-17 |
Dental Care |
|
IAB7-18 |
Depression |
|
IAB7-19 |
Dermatology |
|
IAB7-20 |
Diabetes |
|
IAB7-21 |
Epilepsy |
|
IAB7-22 |
GERD/Acid Reflux |
|
IAB7-23 |
Headaches/Migraines |
|
IAB7-24 |
Heart Disease |
|
IAB7-25 |
Herbs for Health |
|
IAB7-26 |
Holistic Healing |
|
IAB7-27 |
IBS/Crohn's Disease |
|
IAB7-28 |
Incest/Abuse Support |
|
IAB7-29 |
Incontinence |
|
IAB7-30 |
Infertility |
|
IAB7-31 |
Men's Health |
|
IAB7-32 |
Nutrition |
|
IAB7-33 |
Orthopedics |
|
IAB7-34 |
Panic/Anxiety Disorders |
|
IAB7-35 |
Pediatrics |
|
IAB7-36 |
Physical Therapy |
|
IAB7-37 |
Psychology/Psychiatry |
|
IAB7-38 |
Senor Health |
|
IAB7-39 |
Sexuality |
|
IAB7-40 |
Sleep Disorders |
|
IAB7-41 |
Smoking Cessation |
|
IAB7-42 |
Substance Abuse |
|
IAB7-43 |
Thyroid Disease |
|
IAB7-44 |
Weight Loss |
|
IAB7-45 |
Women's Health |
|
IAB7-46 |
Cosmetic Surgery |
|
IAB7-47 |
Laser Eye Care |
|
IAB7-48 |
Optical/Eye Care |
|
IAB7-49 |
Physicians / Physician Services |
|
IAB7-50 |
Vitamins / Supplements |
|
IAB7-51 |
Pharmacy |
|
IAB7-52 |
Hospitals |
|
IAB7-53 |
Clinical Research |
|
IAB7-54 |
Chiropractic |
|
IAB8 |
Food & Drink |
|
IAB8-1 |
American Cuisine |
|
IAB8-2 |
Barbecues & Grilling |
|
IAB8-3 |
Cajun/Creole |
|
IAB8-4 |
Chinese Cuisine |
|
IAB8-5 |
Cocktails/Beer |
|
IAB8-6 |
Coffee/Tea |
|
IAB8-7 |
Cuisine-Specific |
|
IAB8-8 |
Desserts & Baking |
|
IAB8-9 |
Dining Out |
|
IAB8-10 |
Food Allergies |
|
IAB8-11 |
French Cuisine |
|
IAB8-12 |
Health/Lowfat Cooking |
|
IAB8-13 |
Italian Cuisine |
|
IAB8-14 |
Japanese Cuisine |
|
IAB8-15 |
Mexican Cuisine |
|
IAB8-16 |
Vegan |
|
IAB8-17 |
Vegetarian |
|
IAB8-18 |
Wine |
|
IAB8-19 |
Beverages |
|
IAB8-20 |
Catering |
|
IAB8-21 |
Fast Food |
|
IAB8-22 |
Pizza |
|
IAB8-23 |
Night Clubs/Bars |
|
IAB9 |
Hobbies & Interests |
|
IAB9-1 |
Art/Technology |
|
IAB9-2 |
Arts & Crafts |
|
IAB9-3 |
Beadwork |
|
IAB9-4 |
Birdwatching |
|
IAB9-5 |
Board Games/Puzzles |
|
IAB9-6 |
Candle & Soap Making |
|
IAB9-7 |
Card Games |
|
IAB9-8 |
Chess |
|
IAB9-9 |
Cigars |
|
IAB9-10 |
Collecting |
|
IAB9-11 |
Comic Books |
|
IAB9-12 |
Drawing/Sketching |
|
IAB9-13 |
Freelance Writing |
|
IAB9-14 |
Genealogy |
|
IAB9-15 |
Getting Published |
|
IAB9-16 |
Guitar |
|
IAB9-17 |
Home Recording |
|
IAB9-18 |
Investors & Patents |
|
IAB9-19 |
Jewelry Making |
|
IAB9-20 |
Magic & Illusion |
|
IAB9-21 |
Needlework |
|
IAB9-22 |
Painting |
|
IAB9-23 |
Photography |
|
IAB9-24 |
Radio |
|
IAB9-25 |
Roleplaying Games |
|
IAB9-26 |
Sci-Fi & Fantasy |
|
IAB9-27 |
Scrapbooking |
|
IAB9-28 |
Screenwriting |
|
IAB9-29 |
Stamps & Coins |
|
IAB9-30 |
Video & Computer Games |
|
IAB9-31 |
Woodworking |
|
IAB9-32 |
Firearms / Gun shows |
|
IAB10 |
Home & Garden |
|
IAB10-1 |
Appliances |
|
IAB10-2 |
Entertaining |
|
IAB10-3 |
Environmental Safety |
|
IAB10-4 |
Gardening |
|
IAB10-5 |
Home Repair |
|
IAB10-6 |
Home Theater |
|
IAB10-7 |
Interior Decorating |
|
IAB10-8 |
Landscaping |
|
IAB10-9 |
Remodeling & Construction |
|
IAB10-10 |
Furniture Outdoor |
|
IAB10-11 |
Pool Supplies |
|
IAB10-12 |
Security Systems |
|
IAB10-13 |
Windows |
|
IAB10-14 |
HVAC |
|
IAB10-15 |
Pest Control/Bug Extermination |
|
IAB10-16 |
Hot Tubs / Spas |
|
IAB10-17 |
Home Utilities |
|
IAB10-18 |
Flooring / Carpet / Rug |
|
IAB10-19 |
Cleaning Services |
|
IAB10-20 |
Household Cleaners |
|
IAB10-21 |
Appliance Repair |
|
IAB10-22 |
Plumbing |
|
IAB10-23 |
Matress |
|
IAB11 |
Law, Gov't & Politics |
|
IAB11-1 |
Immigration |
|
IAB11-2 |
Legal Issues |
|
IAB11-3 |
U.S. Government Resources |
|
IAB11-4 |
Politics |
|
IAB11-5 |
Commentary |
|
IAB11-6 |
Civic Organizations |
|
IAB11-7 |
Non Profit |
|
IAB11-8 |
Ecology |
|
IAB12 |
News |
|
IAB12-1 |
International News |
|
IAB12-2 |
National News |
|
IAB12-3 |
Local News |
|
IAB12-4 |
Newspapers |
|
IAB13 |
Personal Finance |
|
IAB13-1 |
Beginning Investing |
|
IAB13-2 |
Credit/Debt & Loans |
|
IAB13-3 |
Financial News |
|
IAB13-4 |
Financial Planning |
|
IAB13-5 |
Hedge Fund |
|
IAB13-6 |
Insurance |
|
IAB13-7 |
Investing |
|
IAB13-8 |
Mutual Funds |
|
IAB13-9 |
Options |
|
IAB13-10 |
Retirement Planning |
|
IAB13-11 |
Stocks |
|
IAB13-12 |
Tax Planning |
|
IAB13-13 |
Banks |
|
IAB14 |
Society |
|
IAB14-1 |
Dating |
|
IAB14-2 |
Divorce Support |
|
IAB14-3 |
Gay Life |
|
IAB14-4 |
Marriage |
|
IAB14-5 |
Senior Living |
|
IAB14-6 |
Teens |
|
IAB14-7 |
Weddings |
|
IAB14-8 |
Ethnic Specific |
|
IAB14-9 |
Cemetary/Memorial |
|
IAB14-10 |
Donation/Charity |
|
IAB15 |
Science |
|
IAB15-1 |
Astrology |
|
IAB15-2 |
Biology |
|
IAB15-3 |
Chemistry |
|
IAB15-4 |
Geology |
|
IAB15-5 |
Paranormal Phenomena |
|
IAB15-6 |
Physics |
|
IAB15-7 |
Space/Astronomy |
|
IAB15-8 |
Geography |
|
IAB15-9 |
Botany |
|
IAB15-10 |
Weather |
|
IAB16 |
Pets |
|
IAB16-1 |
Aquariums |
|
IAB16-2 |
Birds |
|
IAB16-3 |
Cats |
|
IAB16-4 |
Dogs |
|
IAB16-5 |
Large Animals |
|
IAB16-6 |
Reptiles |
|
IAB16-7 |
Veterinary Medicine |
|
IAB17 |
Sports |
|
IAB17-1 |
Auto Racing |
|
IAB17-2 |
Baseball |
|
IAB17-3 |
Bicycling |
|
IAB17-4 |
Bodybuilding |
|
IAB17-5 |
Boxing |
|
IAB17-6 |
Canoeing/Kayaking |
|
IAB17-7 |
Cheerleading |
|
IAB17-8 |
Climbing |
|
IAB17-9 |
Cricket |
|
IAB17-10 |
Figure Skating |
|
IAB17-11 |
Fly Fishing |
|
IAB17-12 |
Football |
|
IAB17-13 |
Freshwater Fishing |
|
IAB17-14 |
Game & Fish |
|
IAB17-15 |
Golf |
|
IAB17-16 |
Horse Racing |
|
IAB17-17 |
Horses |
|
IAB17-18 |
Hunting/Shooting |
|
IAB17-19 |
Inline Skating |
|
IAB17-20 |
Martial Arts |
|
IAB17-21 |
Mountain Biking |
|
IAB17-22 |
NASCAR Racing |
|
IAB17-23 |
Olympics |
|
IAB17-24 |
Paintball |
|
IAB17-25 |
Power & Motorcycles |
|
IAB17-26 |
Pro Basketball |
|
IAB17-27 |
Pro Ice Hockey |
|
IAB17-28 |
Rodeo |
|
IAB17-29 |
Rugby |
|
IAB17-30 |
Running/Jogging |
|
IAB17-31 |
Sailing |
|
IAB17-32 |
Saltwater Fishing |
|
IAB17-33 |
Scuba Diving |
|
IAB17-34 |
Skateboarding |
|
IAB17-35 |
Skiing |
|
IAB17-36 |
Snowboarding |
|
IAB17-37 |
Surfing/Bodyboarding |
|
IAB17-38 |
Swimming |
|
IAB17-39 |
Table Tennis/Ping-Pong |
|
IAB17-40 |
Tennis |
|
IAB17-41 |
Volleyball |
|
IAB17-42 |
Walking |
|
IAB17-43 |
Waterski/Wakeboard |
|
IAB17-44 |
World Soccer |
|
IAB17-45 |
Fitness |
|
IAB18 |
Style & Fashion |
|
IAB18-1 |
Beauty |
|
IAB18-2 |
Body Art |
|
IAB18-3 |
Fashion |
|
IAB18-4 |
Jewelry |
|
IAB18-5 |
Clothing |
|
IAB18-6 |
Accessories |
|
IAB18-7 |
Shoes/Boots |
|
IAB18-8 |
Hair Loss |
|
IAB18-9 |
Tanning |
|
IAB19 |
Technology & Computing |
|
IAB19-1 |
3-D Graphics |
|
IAB19-2 |
Animation |
|
IAB19-3 |
Antivirus Software |
|
IAB19-4 |
C/C++ |
|
IAB19-5 |
Cameras & Camcorders |
|
IAB19-6 |
Cell Phones |
|
IAB19-7 |
Computer Certification |
|
IAB19-8 |
Computer Networking |
|
IAB19-9 |
Computer Peripherals |
|
IAB19-10 |
Computer Reviews |
|
IAB19-11 |
Data Centers |
|
IAB19-12 |
Databases |
|
IAB19-13 |
Desktop Publishing |
|
IAB19-14 |
Desktop Video |
|
IAB19-15 |
|
|
IAB19-16 |
Graphics Software |
|
IAB19-17 |
Home Video/DVD |
|
IAB19-18 |
Internet Technology |
|
IAB19-19 |
Java |
|
IAB19-20 |
JavaScript |
|
IAB19-21 |
Mac Support |
|
IAB19-22 |
MP3/MIDI |
|
IAB19-23 |
Net Conferencing |
|
IAB19-24 |
Net for Beginners |
|
IAB19-25 |
Network Security |
|
IAB19-26 |
Palmtops/PDAs |
|
IAB19-27 |
PC Support |
|
IAB19-28 |
Portable |
|
IAB19-29 |
Entertainment |
|
IAB19-30 |
Shareware/Freeware |
|
IAB19-31 |
Unix |
|
IAB19-32 |
Visual Basic |
|
IAB19-33 |
Web Clip Art |
|
IAB19-34 |
Web Design/HTML |
|
IAB19-35 |
Web Search |
|
IAB19-36 |
Windows |
|
IAB19-37 |
Computers |
|
IAB19-38 |
Stereo/TV |
|
IAB19-39 |
Other Software |
|
IAB20 |
Travel |
|
IAB20-1 |
Adventure Travel |
|
IAB20-2 |
Africa |
|
IAB20-3 |
Air Travel |
|
IAB20-4 |
Australia & New Zealand |
|
IAB20-5 |
Bed & Breakfasts |
|
IAB20-6 |
Budget Travel |
|
IAB20-7 |
Business Travel |
|
IAB20-8 |
By US Locale |
|
IAB20-9 |
Camping |
|
IAB20-10 |
Canada |
|
IAB20-11 |
Caribbean |
|
IAB20-12 |
Cruises |
|
IAB20-13 |
Eastern Europe |
|
IAB20-14 |
Europe |
|
IAB20-15 |
France |
|
IAB20-16 |
Greece |
|
IAB20-17 |
Honeymoons/Getaways |
|
IAB20-18 |
Hotels |
|
IAB20-19 |
Italy |
|
IAB20-20 |
Japan |
|
IAB20-21 |
Mexico & Central America |
|
IAB20-22 |
National Parks |
|
IAB20-23 |
South America |
|
IAB20-24 |
Spas |
|
IAB20-25 |
Theme Parks |
|
IAB20-26 |
Traveling with Kids |
|
IAB20-27 |
United Kingdom |
|
IAB21 |
Real Estate |
|
IAB21-1 |
Apartments |
|
IAB21-2 |
Architects |
|
IAB21-3 |
Buying/Selling Homes |
|
IAB21-4 |
Timeshare |
|
IAB22 |
Shopping |
|
IAB22-1 |
Contests & Freebies |
|
IAB22-2 |
Couponing |
|
IAB22-3 |
Comparison |
|
IAB22-4 |
Engines |
|
IAB22-5 |
Auctions |
|
IAB22-6 |
Cellular Stores |
|
IAB22-7 |
Grocery Stores |
|
IAB22-8 |
Malls |
|
IAB22-9 |
Department Store |
|
IAB22-10 |
Fairs/Farmers Markets |
|
IAB22-11 |
Antiques |
|
IAB22-12 |
Office supplies |
|
IAB22-13 |
Pawnshop |
|
IAB22-14 |
Music Stores |
|
IAB22-15 |
Toys |
|
IAB22-16 |
Fireworks |
|
IAB22-17 |
Florist/Balloons |
|
IAB23 |
Religion & Spirituality |
|
IAB23-1 |
Alternative Religions |
|
IAB23-2 |
Atheism/Agnosticism |
|
IAB23-3 |
Buddhism |
|
IAB23-4 |
Catholicism |
|
IAB23-5 |
Christianity |
|
IAB23-6 |
Hinduism |
|
IAB23-7 |
Islam |
|
IAB23-8 |
Judaism |
|
IAB23-9 |
Latter-Day Saints |
|
IAB23-10 |
Pagan/Wiccan |
|
IAB24 |
Uncategorized |
|
IAB25 |
Non-Standard Content |
|
IAB25-1 |
Unmoderated UGC |
|
IAB25-2 |
Extreme Graphic/Explicit Violence |
|
IAB25-3 |
Pornography |
|
IAB25-4 |
Profane Content |
|
IAB25-5 |
Hate Content |
|
IAB25-6 |
Under Construction |
|
IAB25-7 |
Incentivized |
|
IAB26 |
Illegal Content |
|
IAB26-1 |
Illegal Content |
|
IAB26-2 |
Warez |
|
IAB26-3 |
Spyware/Malware |
|
IAB26-4 |
Copyright Infringement |
|
IAB1-8 |
Gambling/Casino |
|
IAB1-9 |
Lottery |
|
IAB1-10 |
Magazines |
|
IAB1-11 |
Concerts |
|
IAB1-12 |
Museums |
|
IAB2-24 |
Recreational Vehicles |
|
IAB2-25 |
Car Wash |
|
IAB3-13 |
Cable Companies |
|
IAB3-14 |
Internet/Broadband |
|
IAB3-15 |
Phone/Services |
|
IAB3-16 |
Storage Facilities |
|
IAB3-17 |
Transportation |
|
IAB3-18 |
Conference/Events/Seminars |
|
IAB3-19 |
Convenience / Gas |
|
IAB3-20 |
Laundry / dry cleaning |
|
IAB3-21 |
Mortuaries |
|
IAB3-22 |
Utility Companies |
|
IAB3-23 |
Equipment Rentals |
|
IAB3-24 |
Record Labels |
|
IAB3-25 |
Attorney |
|
IAB4-12 |
Employment Agencies |
|
IAB7-46 |
Cosmetic Surgery |
|
IAB7-47 |
Laser Eye Care |
|
IAB7-48 |
Optical/Eye Care |
|
IAB7-49 |
Physicians / Physician Services |
|
IAB7-50 |
Vitamins / Supplements |
|
IAB7-51 |
Pharmacy |
|
IAB7-52 |
Hospitals |
|
IAB7-53 |
Clinical Research |
|
IAB7-54 |
Chiropractic |
|
IAB8-19 |
Beverages |
|
IAB8-20 |
Catering |
|
IAB8-21 |
Fast Food |
|
IAB8-22 |
Pizza |
|
IAB8-23 |
Night Clubs/Bars |
|
IAB9-32 |
Fire Arms/Gun Shows |
|
IAB10-10 |
Furniture Outdoor |
|
IAB10-11 |
Pool Supplies |
|
IAB10-12 |
Security Systems |
|
IAB10-13 |
Windows |
|
IAB10-14 |
HVAC |
|
IAB10-15 |
Pest Control/Bug Extermination |
|
IAB10-16 |
Hot Tubs / Spas |
|
IAB10-17 |
Home Utilities |
|
IAB10-18 |
Flooring / Carpet / Rug |
|
IAB10-19 |
Cleaning Services |
|
IAB10-20 |
Household Cleaners |
|
IAB10-21 |
Appliance Repair |
|
IAB10-22 |
Plumbing |
|
IAB10-23 |
Matress |
|
IAB11-6 |
Civic Organizations |
|
IAB11-7 |
Non Profit |
|
IAB11-8 |
Ecology |
|
IAB12-4 |
Newspapers |
|
IAB13-13 |
Banks |
|
IAB14-9 |
Cemetary/Memorial |
|
IAB14-10 |
Donation/Charity |
|
IAB17-45 |
Fitness |
|
IAB18-7 |
Shoes/Boots |
|
IAB18-8 |
Hair Loss |
|
IAB18-9 |
Tanning |
|
IAB19-37 |
Computers |
|
IAB19-38 |
Stereo/TV |
|
IAB19-39 |
Other Software |
|
IAB21-4 |
Timeshare |
|
IAB22-5 |
Auctions |
|
IAB22-6 |
Cellular Stores |
|
IAB22-7 |
Grocery Stores |
|
IAB22-8 |
Malls |
|
IAB22-9 |
Department Store |
|
IAB22-10 |
Fairs/Farmers Markets |
|
IAB22-11 |
Antiques |
|
IAB22-12 |
Office supplies |
|
IAB22-13 |
Pawnshop |
|
IAB22-14 |
Music Stores |
|
IAB22-15 |
Toys |
|
IAB22-16 |
Fireworks |
|
IAB22-17 |
Florist/Balloons |
|
IAB23-11 |
Psychics |
|
IAB24 |
Uncategorized |
|
IAB25 |
Non-Standard Content |
|
IAB25-1 |
Unmoderated UGC |
|
IAB25-2 |
Extreme Graphic/Explicit Violence |
|
IAB25-3 |
Pornography |
|
IAB25-4 |
Profane Content |
|
IAB25-5 |
Hate Content |
|
IAB25-6 |
Under Construction |
|
IAB25-7 |
Incentivized |
|
IAB26 |
Illegal Content |
|
IAB26-1 |
Illegal Content |
|
IAB26-2 |
Warez |
|
IAB26-3 |
Spyware/Malware |
|
IAB26-4 |
Copyright Infringement |
Impressions
Number of times an ad was delivered to users.
Impressions Goal
The target number of impressions you wish to receive for a given flight.
Inventory
Available opportunities that a publisher can play an ad. In traditional broadcasting, inventory is measured in spots, chunks of time on a broadcast schedule where ads can be placed. In digital advertising, inventory is measured in impressions. TAP estimates inventory by forecasting impressions based on the station or podcast's historical and trend data.
ISCI Code
Industry Standardized Commercial Identifier (ISCI) code, used to identify commercials (aka "spots") aired on television and radio.
Make-good
In traditional advertising, a free ad placement provided as a way to make up for an error in the original ad or its placement. In digital advertising, a make-good is usually done to compensate for under-delivery of ads, or a missed goal within a campaign. In TAP, a make-good involves running a flight that has low or zero CPM/CPS but a high-value priority override.
Missed Opportunity
When there was an opportunity to play an ad, but the opportunity was missed because no ads were available to be inserted or replaced. Remember: inventory = impressions + missed opportunities.
For more information, see Understanding Missed Opportunities.
Organization
The top level of TAP's structure is the organization. Typically, there is only one organization per publisher, but in some cases there could be other organizations available, such as for testing or training.
OTI
On-track indicator, which appears in several places throughout TAP. It indicates whether or not your campaign delivery is on track, or on schedule, by showing the percentage of the impression goal delivered per the percentage of time elapsed. The OTI is always with respect to the current day.
Reach
The total number of unique people or households exposed at least once to an ad during a given period of time. In TAP Explore, reach values are calculated to establish the most precise value first. So reach values for device ID or app ID are used to establish the listener ID that calculates a specific listener. If there is no device ID or app ID, Triton takes the IP and user agent sent with the connection or download and uses that as the listener ID, as per IAB specifications.
In instances where there is no user agent, the IP address is used as the unique listener ID. This conforms with IAB standards while adding more precise information from device and app IDs. However, the nature of changing IP addresses means that reach values are still subject to variance. For example, a user moves from home to mobile, or their mobile IP address changes as they commute or travel.
The TAP Explore Reach metric is an approximation of true reach. This approximation can vary slightly from true reach, less than 3%. Also, you might get a different Reach metric value each time you run, export, or use the Triton Metrics API for a TAP Explore report. To calculate the true reach value would require processing large amounts of data from several sources, which would cause impractical delays. To give you a result that is quick but still useful, Triton uses probabilistic algorithms and processes data in different order each time the Reach metric is requested.
Segment Targeting
An optional tool that lets you target specific audience segments defined by audience measurement platforms. For more information, see Audience Segments (DMP) Targeting
Share of Voice (SOV)
An advertising revenue model that focuses on relative weight, or percentage of impressions, of advertisers.
Spot eCPM
Spot effective CPM is the forecasted value of a spots-based (CPS) flight expressed as if it were an impressions-based (CPM) flight. It is used for comparing relative values, such as when choosing a priority override of a CPS flight and the override values are shown as CPM figures. Spot eCPM values are also useful as a revenue comparison with CPM campaigns. In other words, if the spot eCPM is low, consider using CPM-based campaigns instead to generate more revenue. There are many ways to calculate spot eCPM. TAP's proprietary calculation, which is based on a calculation of the average number of impressions delivered per spot (the "avails count"), is considered to be quite accurate.
TAP's proprietary spot eCPM formula:
For more information, see Impressions vs. Spots.
Sweeper
A short audio (or audio with banners) unpaid ad that usually contains a station identifier or promo. Typically, sweepers appear at the beginning or end of an ad break.
Takeover
An ad in which all available creative slots are used for the same ad. For example, while playing an audio ad, every banner position is also occupied with a banner containing creative for the same product. You can easily create a takeover when you build a creative set using one of the "banner" creative templates. Simply fill as many of the banner positions as you can, and the player will use the ones in sizes it is capable of displaying and ignore the others.
TAP Direct
The campaigns, flights, and other items that are used for direct advertising in TAP. The other side of the TAP coin is TAP Programmatic.
Targeting
The ability to deliver the most appropriate ad to a user using different techniques, such as tracking of user demographic, usage, browser information, and other criteria.
Targeted In-stream Media
Typically, ads that are played in the stream of playlist-based or "on-demand" content channels.
Team
Every organization has at least one team. Teams are typically made up of the organization's administrator, campaign managers, traffickers, and so on. Team members only see campaigns and flights that are assigned to their team.
TTAG
Custom Targeting Tags in TAP work with custom tags that are declared by your player. When there is a match, targeting is achieved and the campaign can deliver to that player.
Unreserved Inventory
See Bulk.