Station Tagging is done on the Triton Settings page, which is only available to Organization Administrators.
Important!
Station tagging is accessed from the https://settings.tritondigital.com domain. Be sure to allow that domain if your web browser uses an ad blocker
Use Station tags to target advertising to specific stations or groups of stations. This involves three steps:
Create the station tags on the Settings > Station Tags page.
Assign the selected stations to the station tags.
Target the station tag in a flight using Content Tag targeting.
See Station Tags Usage Notes, below, for more usage tips.
Station Tag Usage Notes
If you target a station tag, but no stations are assigned to that tag, the flight will not deliver.
Limited content access users, who have limited access to the network's stations/publishers (via the Triton Console) cannot use station tag targeting in flights. Only all content access users can use station tags.
If you remove (un-assign) a station from a station tag while the tag is used in an active flight, that station is no longer targeted and delivery to it will stop.
If you assign a station to a station tag while the tag is used in an active flight, that station is targeted and delivery to it will begin immediately.
When one or more stations are assigned to a station tag, you cannot delete the tag! However, if you remove all station assignments from a tag, you can then delete the tag.
You cannot rename a station tag.
You can filter by station tag in forecasting.
For specific usage information, see Content Targeting.