You can create both impression-based (CPM) campaigns and spot-based (CPS) campaigns in new TAP. However, you cannot mix impression- and spot-based flights within the same campaign. All of a campaign's flights must use either CPM or CPS pricing model, not both. For more information, see CPS (Spot-based) Flights.
You get more benefit and value from New TAP when you use impression-based flights (CPM pricing model). Unless otherwise noted, the descriptions in this topic are for creating flights using the CPM pricing model. Some of the features described are not available for flights using the CPS (spots) pricing model.
You can create a new flight from the + New flight button on the Flights page, or from within the New campaign page by selecting Create campaign and create flight when you save the new campaign.
When creating a flight for immediate delivery ("Start today"), it is sent to the ad server within five minutes of the flight being created. (On average it takes about two minutes.)
Quick Look:
How to create a Direct Sold flight
Because of new TAP's flexible workflows, there are several ways to begin creating a flight. This Quick Look shows you one typical way to do it.
To create a new Direct Sold flight:
On the Flights page, click +New flight.
On the New flight page, enter the flight details:
Select the associated campaign from the drop-down list (or create a new campaign that will be associated with this flight).
Give the flight a name.
Enter the delivery details:
Flight start and end dates.
Flight priority type (sponsorship, standard, bulk, or filler).
Priority level.
Pacing (Even pacing, Front-loaded, Trend-based, or As fast as possible).
Net and gross rates.
Delivery goal.
Pricing model.
Delivery method and position.
(Optional) Add a frequency cap.
Apply targeting.
(Optional) Enter additional information, such as External ID.
Click Create flight.*
When your creative is ready, go back and add creative. (Creative cannot be added until the flight has been created.)
* If your creative is ready when you're creating the flight, you can use one of the "Create flight and..." shortcuts to create the flight and jump directly to entering creative:
Flight Details
Campaign
Select the campaign that the flight is to be assigned to.
If you arrived at the New flight page directly from a campaign panel where you created a campaign, that campaign is selected by default. However, you have the option of selecting a different campaign from the ones that already exist in your organization.
If you are creating this flight from scratch, select an existing campaign, or click Create a campaign to open the Create campaign for flight panel; after you click Create campaign you are returned to the Create flight page where you can continue to work on the flight.
A flight can only be assigned to one campaign.
Flight Name
Give the flight a name.
Optional: click Copy name from campaign to use the Campaign name as the flight name. (Note that each flight name must be unique in the campaign, so if you use this option on another flight in the campaign, you'll need to add or remove at least one character to make it unique.)
Tip: use a name that clearly identifies the flight so it is easy to find in your list of flights.
Flight Type
Select either Direct Sold (the default selection) or Programmatic Guaranteed as the flight type. Some of the remaining steps will change for a PG flight. For more information, see Programmatic Guaranteed Flights. If you are an Inventory Owner using Reach Extension, your only option is Reselling. For more information, see Reach Extension Flights.
Click here to create a NEW campaign for this flight.
Click here to select a DIFFERENT (existing) campaign for this flight.
Choose the flight type; either Direct sold or Programmatic guaranteed.
Delivery Details
Flight Date Range
Choose a start date and end date for the flight.
Click Start date > Start today to quickly enter today's date. However, if either the flight or its campaign are saved as a draft, the flight will not actually start delivering until it is activated.)
Click End date > Presets to to quickly choose a date range such as "Start + 7 days" or "End of start date month." You can also enter a specific date instead of using a preset. If the campaign already has one or more active or paused flights, the End of campaign preset uses the end-date from the flight that ends farthest in the future. (The Presets menu only appears after you enter a start date.)
Flight Start and End Time
(Optional.) By default, the flight starts at 00:00 on the start date and ends at 23:59 on the end date, but you can specify a custom start and end time. Start and end times are specific to the station time.
Flight Priority and Pacing
You cannot change a flight’s Priority type once the flight’s Delivery Status is Ready.
Choose the Priority type. From highest to lowest priority:
Sponsorship. Highest priority. Sponsorship ads play before any other ads are eligible. Tip: if you want your sponsorship flight to be "aways on" (i.e., does not stop delivering when a daily goal is reached) you should also select No Goal.
Standard. Standard priority; ads that only play after any eligible sponsorship ads have played.
Programmatic. Standard priority. The effect of this priority type depends on whether or not the flight has a goal:
Programmatic priority and No Goal: the flight competes with programmatic flights based on price.
Programmatic priority and Goal: the flight only competes with programmatic if pacing is "Even" and only after the daily goal is reached.
Bulk. Generally used for "remnant" type of buys, where reaching an impression goal is not as important as the CPM contracted. CPM is usually lower than the regular rate card.
Filler. Lowest priority; only plays when nothing else is available. Used to prevent "dead air;" for more information, see Filler.
Choose the priority level (high, normal, or low). This is the priority of the delivery against other flights of the same type, and delivered within the same ad break or ad pod. So, for example, a high priority "Bulk" flight is lower in overall priority than a low priority "Standard" flight.
Use-case example: you can use the priority level to set the order of two sponsorship ads that play within the same ad break or ad pod. Both ads are marked as "Sponsorship," but one is flagged as "high" priority and the other is flagged as "normal." When the ad break or ad pod runs, the high priority sponsorship ad will play first, followed by the normal priority sponsorship ad.
For typical direct sales ads, use Standard/Normal.
For Filler flights, only two priority levels are available; Normal and Low.
Tip 1: You can change the priority level (but not the priority type) at any time during the run of a flight. For more information on priority values and how they affect ad selection, see How Ad Selection Works.
Tip 2: You can change the priority type up to one full day before the delivery start date.
Set the pacing (does not apply to "No goal" flights; see Pacing recommendations and tips, below):
Even pacing: allows for an even distribution of the impressions over the entire duration of a campaign.
Advantage: you get impressions every day during the campaign.
Drawback: risk of under-delivery if listenership is low on the final day (e.g. during the weekend).
Front-loaded: increases (doubles) the daily goal for the first day of the campaign.
Advantage: boost at the beginning helps ensure you reach the total goal.
Drawback: risk of finishing early.
Trend-based: uses the past 28 day's activity to apply the trending algorithm to the pacing of the flight and adjust daily goals accordingly.
Advantage: helps ensure you reach the total goal and distributes impressions over the duration of the flight.
Drawback: need to have at least 28 days of requests backlog to be able to calculate the trend. More difficult to estimate delivery numbers. Can give bad results for unstable trends.
As fast as possible: similar to Front-loaded pacing but with the particularity that the flight will not stop delivering even when daily goals are exceeded. However, after exceeding the daily goal the flight will only be selected if doing so does not put another flight at risk. Delivery stops when total goal is achieved, which could be before the flight end date.
Advantage: helps ensure you reach the total goal, including for a very large goal.
Drawback: high risk of finishing early for high-listenership stations.
Pacing Recommendations and Tips
Click to expand and see pacing recommendations and tips
Recommendations
In most cases, Trend-based is the most useful pacing option. It is especially good for stations that typically get a traffic drop on weekends. Your organization administrator can customize the pacing settings to set this as the default pacing option.
Trend-based is recommended for CPS delivery because CPS delivery is tied to the listenership of the station. Trend-based delivers more impressions per spot in hours when there is a larger audience than it does when the audience is smaller.
Other Tips
Trend-based pacing can be very effective, but there are a few things to watch out for:
Targeted stations or podcasts need to have at least 28 days of delivery history for the trend calculation (which is based on avails forecasting) to work properly. So do not use this option on new stations or podcasts until they have enough history to enable good forecasting.
This option is recommended for flights of fairly short duration (e.g., one or two weeks), and when the trend is stable. For exceptions, see “For flights of very short duration,” below.
This option is not recommended during times when the trend is not stable, such as within 28 days of a major event such as the Super Bowl or World Cup.
Combining trend-based pacing with time targeting essentially disables the trend-based algorithm. The TAP UI will still show "Trend-based" as the selected pacing option, but the pacing within the defined time targeting window will behave as Even paced.
For flights that end on a weekend, when listenership tends to be lower, Trend-based or Front-loaded are usually the best options.
Combining trend-based pacing with time targeting essentially disables the trend-based algorithm. The TAP UI will still show "Trend-based" as the selected pacing option, but the pacing within the defined time targeting window will behave as Even paced.
For flights of very short duration (1 or 2 days):
If the flight ends on a weekend day, and your priority is reaching the total goal, Front-loaded is the best option.
If the flight ends on a weekend day, and want to ensure you deliver over every day, Trend-based is the best option.
If the flight does not include a weekend day, Even pacing is the best option.
When you select No goal, the pacing options disappear from the Flight page because pacing is irrelevant with "no goal" flights.
Your organization administrator can disable some pacing options, in which case they will not appear on the flight page.
Rates, Goal, and Pricing
You cannot change a flight’s Net rate or Gross rate once the flight’s delivery status is Ready.
Enter the rates, goal, and pricing model:
Net rate. (Your net rate after deducting commissions, etc. If you're not sure of your net rate, use the same number as your gross rate. This field will become more important in a future update of TAP.)
Gross rate. (The full ad rate before deductions.)
Goal. (Number of impressions; this is the total goal, which is divided into daily goals according to which pacing method you choose.)
The estimated value (goal multiplied by net rate) is shown, and updates dynamically if you change the rate or goal. If you are creating a filler flight, you can enter zero rates and zero goal.Pricing model. CPM is the standard pricing model. CPS (cost per spot) is available as an option. For more information, see CPS (Spot-based) Flights.
No goal. Select this if you want to create a no-goal flight. For more information, see No Goal Flights.
Delivery Method
Select one or more delivery methods:
Live streaming.
Podcast.
On-demand.
You can select any combination of delivery methods and positions; impressions are distributed evenly across all selected methods.
Select one or more positions (pre-roll, mid-roll, post-roll)
Impressions are distributed evenly across all selected positions.
Note: you cannot select post-roll as the position if the only delivery method selected is Live.
(Optional) Select Open Measurement under Delivery verification to include the
<AdVerifications>element in the VAST response. Only applies to On-Demand delivery method. This option is only available if you have Open Measurement Interface Definition (OMID) enabled for the organization. To enable OMID, speak with your Triton Digital Customer Success Manager.
Capping (Optional)
Click Add frequency cap to add frequency caps to your flight. You can add more than one cap, based on various timeframes, such as minute, hour, day, etc.
Main topic: Frequency Caps.
Also see: Frequency caps in CPS (Spot-based) Flights.
Targeting
Add one or more targeting rules (content targeting, listener targeting, or time targeting). If the flight is not set to deliver to all content by default, it is necessary to target specific stations/podcasts.
Main topic: Targeting.
Creative
The flight must be saved before you can add creative. If the Add creative field is greyed-out, click Create flight at the bottom of the panel, then return to this section of the flight to add the creative.
Main topic: Creative.
Additional Information (Optional)
The flight can include an External ID.
Creating/Saving the Flight
Once you have entered the relevant flight information, make a selection at the bottom of the page:
Create flight: The flight is created and you remain on the flight page, where the Flight overview panel is now visible.
You can also select Create multiple flights to bulk-create up to ten flights. Bulk creating flights works exactly the same way as bulk creating campaigns.
Create flight and...
Create another flight: The flight is created and a new, blank, Create flight page appears.
Add creative by copying from another flight: The flight is created and a panel appears where you can choose another flightfrom the same advertiser, and use its creative.
Add creative with custom VAST URL: The flight is created and the Custom VAST URL panel appears.
Create as draft: Select this to create the flight as a draft.
Draft flights do not reserve inventory. Only active and paused flights reserve inventory.
Tip: If you see an error message similar to the one below when trying to save a flight, it usually means a change was made to the flight from someone else who also has access to it. To resolve, simply reload the page and try again. (Check to make sure your changes don't conflict with the changes made by the other person.)
