No Goal Flights

You have the option of creating a flight with no impression goal by selecting No goal when creating a flight instead of entering a goal value.

This essentially turns it into an unreserved inventory flight that is not taken into account in forecasting as a competing flight. Since "No goal" flights do not reserve inventory, they have no effect on the impression goals of other flights. However, a No Goal flight can affect the delivery of other flights with the same or lower priority. (See How Ad Selection Works.)

Note that pacing options disappear when No goal is selected.

Reasons for creating a No goal flight can include:

• The flight is a filler flight.

• You want an always-on flight (i.e., flight will not expire when a goal is reached) that does not reserve inventory. This is a typical use-case for a sponsorship flight, in which you want the sponsored flight to always have top priority. If you do not select "No goal" with a sponsored flight, the flight will only function as a top-priority sponsored flight until its daily goal is reached, at which point it will stop delivering for the rest of the day.