A programmatic guaranteed (PG) deal is an agreement between a publisher and a programmatic buyer to buy inventory directly from the publisher. Once set up, the automated workflow for a Triton Programmatic Deal provides guaranteed inventory buys for PG flight that run with even pacing and standard priority level within TAP. PG inventory is accounted for in TAP forecasting, and is subject to TAP Programmatic's ad quality controls.
To use Triton PG deals you need:
A license for TAP Programmatic.
In brief, to create a PG deal:
Create a new PG deal in TAP Programmatic by creating a new deal with the Market type of Programmatic guaranteed.
Set up a flight in TAP using Programmatic guaranteed as the flight type, and with the PG deal selected as the flight's creative.
Work with DSPs
Some demand side platforms (DSPs) have native support for PG deals. This ensures their bidder will always return an ad when TAP requests one from them. For details, see Demand Platform Deal Notes.
Here is the current list of DSPs that natively support PG deals and have been certified to be compatible with TAP. This list is subject to change at any time:
AdForm - via BSW
Adobe Advertising Cloud
Amobee
Basis Technologies
Beeswax
Google DV360
Hawk by Tabmo
Infillion
MobPro
PulsePoint
RTBiQ
SpringServe
StackAdapt
The Trade Desk
PG deals can also be created in TAP for use with other DSPs, but they need to be set up as regular deals by the buyer on the DSP side. Please ask the buyer to limit targeting as much as possible (ideally just the deal ID) and to set the deal at the highest possible priority.
Programmatic Guaranteed Usage Notes
The deal must already exist in TAP Programmatic before you can select it as the creative in the TAP flight.
PG flights are accounted for in forecasting.
Targeting is set in the PG flight in TAP, the same as for any other flight.
PG deals are pre-negotiated contracts with start- and end-dates, and goals. The deal's dates take precedence over the flight's dates; if you want to extend the flight date you should update the deal contract's date first, or consider creating a new deal.
If you expect to make significant changes to dates, goals, etc., consider creating a new contract and PG Deal flight instead of editing the old one; this will help avoid deal synchronization issues.
As a best practice, you should create PG flights in their own dedicated campaigns and not mix PG flights with non-PG flights in the same campaign.
Create a Programmatic Guaranteed Flight
Creating a PG flight is similar to creating a regular flight but with a few exceptions, as described below. Note that the corresponding PG deal must already exist before you can select it as the PG flight's creative.
Flight Type
When creating a flight, select Programmatic guaranteed as the flight type. This changes some of the other flight characteristics.
Priority Type, Priority Level, Pacing, and Goal
Priority type can be either Sponsorship, Standard, Programmatic, or Bulk.
Priority level and Pacing are the same as for any other flight.
You must set a flight Goal. No goal is disabled.
Creative
For PG flights, select the corresponding PG deal in TAP Programmatic. The deal must already exist in TAP Programmatic.
After saving the flight, go back and click Select PG deal.
In the window that appears, use the drop-down menu to select the programmatic deal from TAP Programmatic that you wish to use for this flight.
Enter the duration. (This is used for forecasting.)
Click Save Deal to save the deal selection.
