Status

Campaigns, flights, advertisers, and other items in TAP have a status that affects how TAP works with the item. There is also flight delivery status, which only applies to flights.

Also see:
How Flights Expire

Status

Status refers to the state of the item's configuration. The status changes automatically as the configuration changes, such as when the delivery start date arrives. You can also manually change the status of an item from the item's overview sidebar or by using the Status column in a list.

The image below shows an example of a flight’s status in the Flight overview sidebar.

Screenshot of Flight status

Status	Used with...	Description
Draft	• Flights • Campaigns	The item is not yet ready. Draft flights do not reserve inventory. Only Active and Paused flights reserve inventory.
Active	• Flights • Advertisers	The flight is eligible for delivery if it also meet these conditions: Its campaign must be Approved. Its advertiser must be Active.
Approved	• Campaigns
Declined	• Campaigns
Paused	• Flights	Paused flights do not deliver impressions, but they do reserve inventory.
Inactive	• Advertisers	You cannot create a new flight with an inactive advertiser. Campaigns with an inactive advertiser also become inactive.
Done	• Flights • Campaigns	Flights: The flight has finished delivering. TAP sets flights to Done when the flight has expired by reaching its End date and End time. For details, see How Flights Expire. You can also set a flight’s status to Done. You cannot edit or re-activate a flight that has Done status. You can, however, copy or archive it. Campaigns: All of the campaign’s flights have a status of either Done or Archived. You cannot edit or re-activate a campaign that has Done status. You can, however, copy or archive it.
Archived	• Flights • Campaigns • Advertisers • Prog. Deals • Teams • Rules	See Archiving.

Flight Delivery Status

Flight delivery status refers to the readiness of TAP to start delivering the flight. Flight delivery status doesn't necessarily correspond to flight status. For example, if a flight's delivery status is pending, and you then archive the flight, the archived flight's status is Archived, but its delivery status remains as Pending.

A flight's start date can only be changed when the flight's delivery status is "Pending."

Delivery Status	Description
Pending	The flight is not ready to deliver. Typically, this means creative is missing or the start date has not yet arrived.
Ready	The flight can deliver. It is fully configured and the flight start date has arrived. The flight may or may not actually be delivering. Example: There could be a problem preventing delivery.
On hold	Temporary status applied when a flight that was Ready is no longer ready, such as if its creative has been deleted.
Inactive	The advertiser has Inactive status. If the advertiser is set to Active, its inactive flights will also be reactivated.
Done	The flight has finished delivering. Typically this means it has reached its delivery goal. Note that flight status Done does not necessarily correspond to flight delivery status Done. For example, if the flight reaches its end date without achieving its goal, the flight status will be Done but the flight delivery status will still be Ready, indicating you can extend the flight's date range and continue delivery.