TAP User Roles

There are several different user roles in TAP, and each has a different set of rights and privileges. When creating a user, select their role based on what features they need access to in order to do their job. Is a user tries to perform a task they do not have access to, a warning in the UI indicates they do not have permission to access that feature.

Most TAP Settings can only be created and modified by Organization Administrators.

Depending on your role, you might not have access to all of the tasks and procedures described in this user guide, or you might have limited access to tasks or procedures. Unless otherwise indicated, the descriptions in this user guide are from the point of view of an organization administrator with full access.

User Role Tasks

Create: The user can create the item. Creating also includes managing.
Delete: The user can delete or archive the item. Some items can only be archived because of rules for auditing and so on.
Manage: The user can edit and configure the item but not create or delete it.
View: The user can see the item but cannot edit it, unless they also have manage permission.
Run: The user can run reports. The user can also create and view reports.

TAP Roles

Role	Permissions
Organization Administrator	Full creating, viewing, and editing permissions, including access to TAP Settings and creation/removal of targeting templates. Organization Administrators should be assigned the Advertising Super Administrator role in the Triton Console. Organization administrators can see and edit all campaigns for all of the publisher's teams.
Organization Programmatic Administrator	Can set user management permissions (create, modify, delete) for TAP Programmatic users. Only applies to TAP Programmatic; this admin user has no access to TAP Direct (the Ads tab in the TAP menu bar). Limited access to TAP Settings (Organization > User and Programmatic settings only). This role is used to provide organization admin privileges to users who only use TAP Programmatic.
Account Executive	Permissions only apply to campaigns and flights where they are specified as the account executive. This includes: Viewing flights and campaigns. Running reports on flights. Running forecasting (avails) reports on flights.
Campaign Manager	Manage advertisers, campaigns, and flights, but not creatives. Create/remove targeting templates. The Campaign Manager can approve campaigns, and run reports, and can view but not modify TAP Settings.
Trafficker	The trafficker is typically in charge of creating and scheduling flights and campaigns, and managing the traffic into the system and the lifespan of the campaign. Manage advertisers, campaigns, and flights. Manage creatives (upload/edit/archive/remove). Create/remove targeting templates. Run reports. Run forecasting (avails) reports on flights. View TAP Settings, but with limited create/modify/delete capability.
Read Only	Can view advertisers, campaigns, flights, and user lists, but cannot create, edit, or delete/archive them.
Operative One API	Provides access to TAP advertisers, campaigns, and flights via the Operative One API.

Programmatic Roles

Programmatic roles enable access to TAP Programmatic. Programmatic roles are optional and independent from the TAP user role. If your publisher has TAP Programmatic enabled, your users also need to have a programmatic role assigned. Otherwise they will not have access to the TAP Programmatic tab and its features.

Role	Permissions
Publisher	Access to the TAP Programmatic tab and features.