Troubleshooting Reach Extension contracts can be challenging since it involves carefully managing technical and operational subtleties between two parties, the resellers and inventory owners. And it often requires meticulous planning and clear communication.
Below are checks for each party to help you solve problems in Reach Extension delivery.
Also see:
No Delivery At All
If a Reach Extension contract is not delivering at all, the most likely cause is an incorrectly-configured contract, campaign, or flight in TAP.
Checks for Inventory Owners
Verify that you have created a TAP advertiser for the reseller. See Reseller Advertisers (for Inventory Owners).
Verify that you have created a TAP campaign and a delegated flight for this contract. See Using Reach Extension for Owners.
Verify with the reseller if they have created a campaign and flight on their side targeting the contract.
Double-check with the reseller that their flight targeting settings match, or at least do not conflict with, the settings in your flight. If one party is targeting something the other is not, it can prevent Triton from matching listeners for the contract’s requirements. Examples: If an owner allocates all Ireland inventory while the reseller targets France, the campaign will never deliver. If an owner targets Ireland and the reseller targets Dublin, the contract can deliver.
Verify that the duration in your flight or the flight’s creative match the duration set in the contract. See Start Date, End Date, Start Time, End Time and Scheduling Creative in a Flight.
Checks for Resellers
Verify that a contract is created for this agreement. See Contracts for Resellers.
Verify that you have created a TAP campaign and flight for this contract. See Using Reach Extension for Resellers.
Verify with the inventory owner that they have created a TAP advertiser for you, as well as a corresponding TAP campaign and flight. Remember that when your create a TAP contract for an inventory owner, TAP does not notify the owner. Therefore it is critical that you coordinate with the inventory owner so that they can take the necessary steps on their side to delivery the agreed upon inventory.
Double-check with the inventory owner that their flight targeting matches, or at least do not conflict with, your flight targeting. If one party is targeting something the other is not, it can prevent Triton from matching listeners for the contract’s requirements. Examples: If an owner allocates all Ireland inventory while the reseller targets France, the campaign will never deliver. If an owner targets Ireland and the reseller targets Dublin, the contract can deliver.
Verify targeting capabilities. Limitations in the inventory owner’s capabilities to provide listener targeting data may prevent delivery. If your flight targets something specific, make sure the inventory owner has the capability to also target the same thing. For example, if your flight targets listener age, but the inventory owner does not send listener information to Triton, then the flight will not deliver.
Verify that the duration in your flight or the flight’s creative match the duration set in the contract. See Start Date, End Date, Start Time, End Time and Scheduling Creative in a Flight.
Check with the owner that your advertiser does not belong to an IAB category blocked by owner on the allocated inventory. See Ad Separation in Reach Extension.
Not Delivering as Expected
When impressions are being delivered but not at the expected quantity or pace, there is most likely nothing technically wrong. Rather, the cause of under-delivery is most probably that the system is not fully matching listeners to the contract. The key to reaching full delivery is for the reseller to carefully coordinate with the inventory owner.
Checks for Inventory Owners
Verify that there has been enough inventory allocated to the flights. Run forecasting reports to look for contending flights.
Follow the standard flight delivery troubleshooting steps. See How to deal with under-delivery in TAP and Troubleshoot TAP Flights.
Checks for Resellers
Consult the inventory owner to validate that they have allocated enough inventory to deliver the agreed-upon inventory.
Check for contending flights that compete with your under-performing contract.
Confirm with the owner that the priority is set on their flights. See Flight Priority in Reach Extension.
Confirm with the owner if any frequency capping is set on allocated inventory.
Confirm with the owner that they have not recently changed their ad rules which might block the IAB category that your advertiser belongs to, and which was not blocked at the time of negotiations. See Ad Separation in Reach Extension.
Check Pacing
Confirm with the owner that pacing is properly set in the owner’s flights.
Pacing only exists where there is an impression goal.
Owner pacing applies only if the delegated flight has a goal.
Reseller pacing applies only after the delegated flight is selected.
Each side controls pacing within its own environment.
If You Still Need Help
After performing all of the checks above, both on the inventory owner and reseller sides, please reach out to our support team for help.