In Reach Extension, ad separation rules defined by the owner always take precedence over reseller settings.
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Key Takeaways
In Reach Extension, ad separation rules set by the owner always override reseller settings because they are applied at the inventory level.
This means a reseller cannot bypass the owner’s advertiser or industry separation rules, even by configuring advertiser-level overrides.
To avoid conflicts, owners and resellers should review and align on separation rules during Reach Extension setup, including industry separation and advertiser separation policies.
Owners Control Their Inventory
Ad separation rules are considered inventory-level controls in Triton, and the owner is responsible for maintaining the listener experience across their inventory.
As a result:
Owners cannot assign IAB categories to reseller advertisers, since resellers may serve ads from multiple advertisers and industries that are not known in advance.
Industry separation rules configured by the owner are always enforced, even if the reseller configures different separation or override rules at the advertiser level.
Advertiser separation overrides configured by the reseller will not override the owner’s separation rules. Example: If the reseller allows back-to-back ads from the same advertiser but the owner does not, Triton does not play back-to-back ads.
What This Means in Practice
If the owner enforces one ad per advertiser per break, a reseller cannot run multiple ads from the same advertiser back-to-back, even if they configure an advertiser-level override on their side.
Recommended Approach
Because of this approach, owners and resellers should coordinate separation rules during Reach Extension negotiation, ensuring the reseller understands the owner’s inventory restrictions, including:
General industry separation rules
Advertiser separation rules
Industry separation overrides
If a reseller needs a sponsorship or campaign to run back-to-back ads from the same advertiser, the owner would need to allow this behavior in their inventory settings, or the campaign structure would need to be adjusted accordingly.