Targeting is normally done at the flight level. Creative level targeting should only be used when your audio assets change according to the targeting criteria (time, listener, or content).
Scheduling multiple creatives is a function of creative targeting; specifically, creative time targeting, and how you set up the targeting. The description below shows a high-level example of how to use creative time targeting to achieve scheduling of multiple creatives within a flight.
Also see:
Creative Targeting (TAP User Guide)
Creative Scheduling and other Time Targeting (Triton Academy Revenue School)
You can set multiple creatives within a flight to run on a schedule. For example, you can create a flight that runs for three weeks and uses different ad goups for each week. Do this by creating multiple groups, then use time targeting to set the date range for each group.
The example below shows how to set up a three-week flight to run a different ad group each week. Note that the audio creatives must all be of the same duration.
(Example) Set up a three-week flight to run a different ad group each week:
First: Create flight and add first ad group
Create a flight with a date range of three weeks.
Go into the Triton Creative Manager and build an ad unit, including banners and tracking pixels, but do not publish it yet.
Rename the ad unit’s ad group from "Group 1" to "Week 1."
Next: Add ad group for week 2
In the Triton Creative Manager, create another ad group.
Rename the new group "Week 2."
Add the ad unit that you wish to play during the second week, including banners and tracking pixels, to the Week 2 ad group.
Next: Add ad group for week 3
In the Triton Creative Manager, create another ad group.
Rename the new group "Week 3."
Add the ad unit that you wish to play during the third week, including banners and tracking pixels, to the Week 3 ad group.
Next: Apply time targeting
Go to the Week 1 group and select the Group targeting tab.
Create a date range targeting rule that targets the first week of the flight.
Go to the Week 2 group and select the Group targeting tab.
Create a date range targeting rule that targets the second week of the flight.
Go to the Week 3 group and select the Group targeting tab.
Create a date range targeting rule that targets the third week of the flight.
Finally: Save and publish the creative.
Notes:
In the example above, renaming the ad goups (Week 1, Week 2, etc.) is optional, but it's a useful way for you to identify the scheduled creatives.
There are no validation checks to ensure your creative schedule matches your flight date range. For example, you are not warned if you schedule an ad group to run in the first week of August, but your flight ends on July 31.
The flight will not deliver when the creative is not scheduled to deliver. For example, if your flight is set to run during the month of October with two creatives; one scheduled for the first week of October and one scheduled for the last week of October, the flight will not deliver during the middle two weeks of October.
Please schedule carefully!
You can also apply content and listener creative targeting rules, where the creative that is used depends on those targeting aspects instead of a timed schedule. However, be aware that there are no validation checks or warnings to ensure your creative targeting matches your flight targeting. For example, if your flight targets the state of California, and your creatives target listeners in San Francisco (California) and Portland (Oregon), the ads will only deliver to San Francisco listeners.