The essential steps for inventory owners using Reach Extension are:
Work with Triton Digital to enable reseller delegation.
Monitor the Contracts section in TAP to watch for new contracts.
Create a reseller advertiser for each reseller you contract with.
Create campaigns and flights to delegate inventory to the reseller via the contract.
This feature only applies to owners who are TAP users, not external publisher Owners.
Using Reach Extension for Owners
Before using Reach Extension you need to Contact Triton Digital to enable contract creation for Reach Extension.
The existence of a contract is not a guarantee of inventory delivery.
Step 1: Create Reseller Advertiser
When a new contract appears, create a Reseller advertiser as described here.
Step 2: Create a Delegate Campaign and Flight
Create a campaign and select the Reseller as the advertiser.
Create a flight in the reseller advertiser campaign. Reseller flights are created the same way as regular flights with the following exceptions:
When the flight is part of a delegate campaign tied to a Reseller advertiser, the Flight type is pre-selected as Reselling and cannot be changed.
After saving the flight, the Owner must select a contract (see image, below). This replaces selecting creative (as is done with regular flights).
Select a duration in the contract selector. This is the duration of the expected creative coming from the buyer (via the reseller). It is used to reserve inventory.
Click Select contract in the flight.
In the contract selector, select the contract you want to connect to from the drop-down list.
Optionally, see all contracts with you from this reseller (opens in a separate browser tab).
Select the inventory duration. This is used for reserving inventory, not for filtering creative.
Click Save to connect the contract to the flight.
Once the flight is saved with the contract, it is ready to match with a Reseller flight that targets the same contract. Note that the date ranges for the flights must overlap in that the Reseller's flight will only deliver when it is within the date range of the Owner's flight. Be sure to check the date range on the contract.
Tips for Owners
It is highly recommended that you communicate directly with the Reseller you are contracting with to ensure you both understand what inventory you are willing to offer them for resale. For example, if you want to offer them inventory targeted to a certain geographic area, they should be aware of that. The Reseller does not have insight into the targeting details of your flight aside from what you tell them, so you should avoid targeting settings that the Reseller is unaware of.
To get the maximum benefit from the inventory you are reselling you should apply as few targeting rules as possible to the delegate flight you create.