Manage Creative

You can set up a flight’s creative by creating ad units, organizing them into ad groups, and doing other tasks with Triton Creative Manager.

Add Creative to a Flight

The Triton Creative Manager is quite flexible, so there are different ways to achieve the same result. With a bit of practice you will find the path that works best for you.

Step 1: Create an Ad Unit

1. Create a flight and save it. You can also save it as draft.

2. In the Creative section of the flight, select Triton creative manager.

3. Select New ad unit. If there are no ad units yet, you can skip this step.

4. Select one of these:

   • Upload a new media file to the creative library by dragging and dropping it or opening it on your computer. See Creative Supported Formats.

   • Select from creative library: Use an existing media file.

   • Custom VAST URL: See Enter a Custom VAST URL.

Step 2: Set up Banners

For an ad unit with a media file, you can manage your ad’s banners in Creative Manager.

If your ad unit uses a custom VAST URL, confirm its banners with your third-party ad platform.

Tip: If your banner is not ready, you can save the creative as a draft to set up the banner later.

1. Optional: Select the ad unit’s media file on the left side. Play the ad to ensure that it’s the correct file.

   

2. Select the Banners tab.

   

3. Select +Add another banner to open the New banner panel.

4. Select one of these:

   • Upload image: Upload the banner or select one from the creative library.

   • 3rd party banner: Enter the required banner information.

   • See Banners and Script Blocks.

5. To add another banner, select +Add another banner.

Step 3: Set Up Tracking Pixels

For an ad unit with a media file, you can manage your ad’s tracking pixels in Creative Manager.

If your ad unit uses a custom VAST URL, confirm its tracking pixels with your third-party ad platform.

1. In the Tracking Pixels tab, select +Add audio impression pixel.

   

2. In New impression pixel, enter the pixel information. See Audio Impression Pixels.

3. To add another tracking pixel, select +Add audio impression pixel.

Step 4: Set Up Group Targeting

1. Select the ad group on the left side then select Group targeting on the right.

   

2. Create your group targeting rules. See Creative Targeting.

Step 5: Save the Creative

• If the flight and creative are ready to go, select Save and publish at the bottom of the Ad editor.

• Alternatively, select Save as draft to save the creative in draft mode (such as if you are waiting for audio or banner creative) for later editing and publishing.

Use Existing Creative

If you have already upload media files that you want to use for a flight, you can choose them with Select from creative library in the flight’s creative section. Select the file you want, then proceed to build your creative. See Building Creative from Ads and Groups.

Custom VAST URLs are not saved to the Triton creative library. They are separate from reusable media in the creative library .

You only have access to creative that has been uploaded to the creative library for the current flight’s advertiser. Each advertiser has its own creative library.

Build Creative from Ads and Groups

Once your creative is in place, you can add or remove ad units or groups, and perform other tasks in the creative editor.

Once you have files uploaded to the creative library you can build out your creative by adding ad units to one or more groups.

Copy Ad Groups and Ad Units

Once you have built out an ad group or ad unit, you can duplicate that ad group or ad unit in the same flight creative. After you copy an ad group or unit, the creative is saved as a draft.

Copied ad groups and units are independent

Copied ad groups and ad units are not dynamically linked to their source creatives. If you make a copy and then later update the original, the copy remains independent and is not updated.

Copying ad groups or ad units is useful when you create an ad group or unit with banners, targeting, and tracking pixels and you want to add another group or unit that shares these creative elements. If the second group or unit is only slightly different, this saves you having to build out all the creative elements again, from scratch.

Use the Copy buttons on the Ad Group or Ad Unit Overview tab.

Copy Creative from Another Flight

When your flight has no creative, you can copy another flight’s creative to it. Flights their creatives must be for the same advertiser.

1. Select Copy from another flight.

2. Select Copy flight creative for the flight to copy the creative from.

Clear a Creative

To clear all creative from a flight, go to More options and select Clear creative. You are asked to confirm before the creative is cleared.

Creative Duration

An assigned duration value for the ad group is applied in the Triton Creative Manager when an audio file is uploaded or selected from the creative library. Any subsequent audio files for the ad group (uploaded or added from the Creative Library) must be able to fit into the same assigned duration range as the first audio file. If necessary, the Creative Manager will automatically adjust the ad group’s duration value as long as the two (or more) audio creatives can fit within the same assigned duration.

For example: if your first audio file is 34 seconds, the ad group’s assigned duration is set to 45 seconds. If you then add a second audio file, and it has a duration of 28 seconds, the ad group’s assigned duration is re-set to 30 seconds in order to fit both audio files into the same assigned duration. If the added audio file cannot fit into the same assigned duration as the existing one, an error message appears and the creative cannot be saved until you remove that audio file. See Duration Range, below, for information about assigned duration.

In the creative editor and the flight page’s Creative section, the ad group’s duration appears on the same row as the ad group name.

Flight creative can have more than one ad group, and the ad groups can be of different duration values. But (as described above) audio assets within each ad group must fit within the same duration value (see table below).

For example, a flight creative can have two ad groups; one with an assigned duration value of 15 seconds, and one with an assigned duration value of 30 seconds. All audio assets within the ad group assigned 15 seconds must be between 11.25 and 18.75 seconds, and all audio assets within the ad group assigned 30 seconds must be between 22.50 and 37.50 seconds. If one or more ad groups qualify for the same ad request, the system randomly selects an ad group for delivery.

Duration values are used to reserve inventory for forecasting. The creative’s overall duration is an average of all ad group assigned durations.

You can see the creative’s assigned duration by viewing the VAST URL.

Assigned Duration

The table below shows the durations (in seconds) that are assigned to a flight when you add the first audio creative; it shows the low and high end of variance for each duration.

Some values in the following table overlap with other values. When a creative file duration falls within an overlap range, the flight is assigned to the closest duration.