Triton Creative Manager

Triton Creative manager lets you manage a flight’s creative. You can upload audio ads and other media files, organize them into ad groups, and specify tracking, targeting, and scheduling. Triton Creative Manager organizes creative files on a per-advertiser basis. This means that creative files uploaded for a specific advertiser can only be found in the Creative Library when you are creating flights for that advertiser.

Ad Units and Ad Groups

A flight has only one creative, but that creative can have multiple ads and ad groups.

When you upload content to the Creative Library you create an ad unit. An ad unit is an individual ad with one audio or video file, an optional banner, optional tracking pixels, and other optional metadata.

A flight’s creative can have multiple ad units, which are collected into one or more ad groups. An ad group is a logical grouping of ad units with the same assigned duration. In an ad group, the ads can be arranged to play sequentially or by weighted distribution. Creative targeting can be applied at the group level, meaning all ad units in the group share the same targeting rules. You can create additional groups within the same flight creative and apply different targeting rules to each group.

Typically, you only create another ad group when you want to apply different targeting to that group, or if the audio assets in that ad group has a different assigned duration.

Add Creative to a Flight

The Triton Creative Manager is quite flexible, so there are different ways to achieve the same result. With a bit of practice you will find the path that works best for you.

Step 1: Upload Creative

1. Create a flight and save it. You must save the flight before you can go back and add creative.

2. In the Creative section of the flight, upload an audio creative:

   • Click in the upload field and selecting a file from your computer’s file manager, or

   • Drag an audio file from your computer’s file manager onto the upload field.

     

When the file uploads, the Edit ads screen appears with the uploaded audio inserted into (ad) Group 1.

Step 2: Set up Your Ad Unit with Banners

Tip: If your banner creative is not yet ready, you can skip to the next steps then save the creative as a draft until your banners are ready to be added.

1. (Optional.) Select the audio file on the left side of the ad editor. Play the ad to ensure you uploaded the correct file and that it sounds correct.

   

2. With the audio file selected on the left side of the ad editor, click the Banners tab to set up banners.

   

3. In the Banners tab, click +Add another banner to open the New banner panel.

4. Select the tab for the banner type you want to add:

   • Uploaded image:

     1. Upload a new image file, or select one from the Creative Library.

     2. Enter the required banner information. (For details see Banners and Script Blocks.)

     3. To add another banner, click +Add another banner at the bottom of the panel and repeat the above with the next banner’s details.

   • 3rd party banner:

     1. Enter the required third-banner information and script block. (For details see  see Banners and Script Blocks.)

     2. To add another banner, click +Add another banner at the bottom of the panel and repeat the above with the next banner’s details.

Step 3: Set Up Tracking Pixels

1. On the Tracking Pixels tab, click +Add audio impression pixel.

   

2. In the New impression pixel panel, enter the pixel information. (For details see Audio Impression Pixels.)

3. To add another tracking pixel, click +Add audio impression pixel at the bottom of the panel and repeat the above with the next pixel’s details.

Tip: If you upload multiple audio files to the same group you can use the Distribution tab to set up sequential or weighted distribution. For details see Distribution of Multiple Audio Creatives.

Step 4: Set Up Group Targeting

1. Select the group (left side of the ad editor) then select the Group targeting tab on the right.

   

2. Create your group targeting rules. (For details see Creative Targeting.)

Group targeting is only used when you have more than one group and you wish to apply different targeting rules to the creative in each group. For more information, see Creative Targeting.

Step 5: Save the Creative

• If the flight and creative are ready to go, click Save and publish at the bottom of the Ad editor.

• Alternatively, click Save as draft to save the creative in draft mode (such as if you are waiting for audio or banner creative) for later editing and publishing.

Upload Creative

To use a new creative that does not already exist in the Creative Library, use the upload box in the Creative section of the flight; either drag your creative files to the box or click it to open your computer’s file selector.

Alternatively, click Select from creative library and use the upload box in the Creative Library’s Upload tab.

Once your file is uploaded, the Creative Manager opens and you can start building your ad. See Building Creative from Ads and Groups, below.

Note for Megaphone buyers: if you are trafficking a Triton VAST URL in Megaphone as described here, your creative audio file must be in MP3 format.

Use Existing Creative

If the creative files you want to use for the flight already exist in the Creative Library, you can go there directly by clicking Select from creative library in the flight’s creative section. Select the file you want, then proceed to build your creative. See Building Creative from Ads and Groups, below.

You will only have access to creative that has been uploaded to the Creative Library for the current flight’s advertiser. Each advertiser has its own Creative Library.

Build Creative from Ads and Groups

Once your creative is in place, you can add (or remove) additional ad units and/or groups, and perform other tasks in the Creative Editor.

Once you have files uploaded to the creative library you can build out your creative by adding ad units to one or more groups.

Copy Ad Groups and Ad Units

Once you have built out an ad group or ad unit, you can create a COPY of that ad group or ad unit within the same flight creative. After the copied ad group/unit is added to the flight creative, the creative is saved as a draft.

Copied ad groups and ad units are not dynamically linked to their source creatives. If you make a copy and then later update the original, the copy remains independent and is not updated.

Copying ad groups or ad units is useful when you create an ad group or unit with banners, targeting, and tracking pixels and you want to add another group or unit that shares these creative elements. If the second group or unit is only slightly different, this saves you having to build out all the creative elements again, from scratch.

Use the Copy buttons on the Ad Group or Ad Unit Overview tab.

Copy Creative from Another Flight

1. Select Copy from another flight.
   The flight selector opens, showing you all flights that are eligible to have their creative copied into the current flight. Flights and creatives must be for the same advertiser.

2. Select Copy flight creative for the flight you wish to copy the creative from.
   The flight’s creative is copied to the current flight and you are returned to the Flight page.

Clear a Creative

To clear all creative from a flight, go to More options and select Clear creative. You are asked to confirm before the creative is cleared.

Warning!

Clearing the creative removes all audio and image (banner) creative, and all tracking pixels, from the flight. There is no undo. However, the creative files are only removed from this flight; they not removed from the Creative Library.

Creative Duration

An assigned duration value for the ad group is applied in the Triton Creative Manager when an audio file is uploaded or selected from the creative library. Any subsequent audio files for the ad group (uploaded or added from the Creative Library) must be able to fit into the same assigned duration range as the first audio file. If necessary, the Creative Manager will automatically adjust the ad group’s duration value as long as the two (or more) audio creatives can fit within the same assigned duration.

For example: if your first audio file is 34 seconds, the ad group’s assigned duration is set to 45 seconds. If you then add a second audio file, and it has a duration of 28 seconds, the ad group’s assigned duration is re-set to 30 seconds in order to fit both audio files into the same assigned duration. If the added audio file cannot fit into the same assigned duration as the existing one, an error message appears and the creative cannot be saved until you remove that audio file. See Duration Range, below, for information about assigned duration.

In the creative editor and the flight page’s Creative section, the ad group’s duration appears on the same row as the ad group name.

Flight creative can have more than one ad group, and the ad groups can be of different duration values. But (as described above) audio assets within each ad group must fit within the same duration value (see table below).

For example, a flight creative can have two ad groups; one with an assigned duration value of 15 seconds, and one with an assigned duration value of 30 seconds. All audio assets within the ad group assigned 15 seconds must be between 11.25 and 18.75 seconds, and all audio assets within the ad group assigned 30 seconds must be between 22.50 and 37.50 seconds. If one or more ad groups qualify for the same ad request, the system randomly selects an ad group for delivery.

Duration values are used to reserve inventory for forecasting. The creative’s overall duration is an average of all ad group assigned durations.

You can see the creative’s assigned duration by viewing the VAST URL.

Assigned Duration

The table below shows the durations (in seconds) that are assigned to a flight when you add the first audio creative; it shows the low and high end of variance for each duration.

Some values in the following table overlap with other values. When a creative file duration falls within an overlap range, the flight is assigned to the closest duration.