Triton Creative Manager lets you manage a TAP flight’s creative:
Upload audio ads and other media files.
Re-use media files that you have already uploaded.
Enter custom VAST URLs from third party ad platforms.
Specify tracking, targeting, and scheduling for a group of ads.
Creative from Omny Studio
You can also use the Omny Upload option to create a flight in TAP that sources its creative from the Omny Studio creative manager. For more information, see Omny Uploads.
Ad Units and Ad Groups
Each flight has creative, which has multiple ads groups, and each group has multiple ad units.
Ad Unit
An ad unit is an individual ad. Each ad unit can refer to one of these:
A media file that you upload to the creative library. Creative Manager also lets you set up an optional banner, tracking pixels, and metadata.
A custom VAST URL that you enter from a third-party ad platform. The VAST URL should specify the banner, tracking pixel, and metadata provided by the third-party. For details, see Enter a Custom VAST URL.
Triton Creative Manager organizes media files on a per-advertiser basis. This means that media files uploaded for a specific advertiser can only be found in the creative library when you are creating flights for that advertiser.
Ad Group
A flight’s creative can have multiple ad units, which you organize into ad groups. You use ad groups for targeting and specifying the order or frequency to play ads. All ad units in an ad group must have the same duration.
Typically, you only create another ad group when you want to apply different targeting to that group, or when ad units have different duration.