Audio Impression Pixels

Tip: For some background information on third-party impression trackers, see these Help Center Knowledge Base articles:
• Explainer: Third-party Trackers and Validation Tags
• Working with Third-party Creative Trackers

You can add audio impression pixel tracking elements to each ad unit in your creative. You can use audio impression trackers, which report an official impression back to the ad server, as well as up to five "quartile" pixels that are used to measure the amount of the ad that was heard by the listener. You can include macros. For more information, see Using Macros.

You can also add tracking pixels to ad unit banners.

Adding Tracking Pixels

Add the audio pixel URLs on the Tracking pixels tab of the ad unit.

For each pixel:

• Select the pixel type.

• Give the pixel a name (optional).

• Enter the pixel URL.

Click Add audio impression pixel to add additional pixels.

Pixel types

• Impression: Reports an official impression back to the ad server.  

• Quartile Pixels:

  • Start: Reports that the creative within the ad was loaded and playback began.

  • 1st quartile: Reports that the creative played continuously for 25% of the total duration at normal speed.

  • Midpoint: Reports that the creative played continuously for 50% of the total duration at normal speed.

  • 3rd quartile: Reports that the creative played continuously for 75% of the duration at normal speed.

  • End: Reports that the creative played to the end at normal speed.

For more information on quartiles, see Quartile Reporting.

Previewing Pixels

Once a flight’s creative includes audio impressions tracking pixels, you can preview the pixels from the Creatives section of the flight page by clicking the Tracking Pixel preview icon.