Targeting creatives uses the same targeting tools as flight targeting except you access the targeting rules builder from inside the Triton Creative Manager, at the ad group level. You cannot apply targeting rules to individual ad units.
Targeting is normally done at the flight level
Use creative-level targeting only when your media assets change according to the targeting criteria for time, listener, content, or events.
Also see:
Use Creative Targeting Rules
Not all rule types in flight targeting are available for creative targeting. Also, the only types of targeting rules that are available only for creative targeting are:
Time targeting > Date range: Used for Scheduling Multiple Creatives within a Flight.
Event targeting: For weather events.
If you were using Data Signals targeting in the Frequency® creative manager prior to the launch of the Triton Creative Manager, most of your Data Signals targeting rules have been converted to Triton Creative Manager creative targeting rules during the creative migration process (up to mid-October 2024). Exceptions include some “Advanced data signals” such as weather-related, which do not exist in the Triton Creative Manager. For more information, contact Customer Support.
Example: Different Creative for a Specific Podcast
Your advertiser wants to run the same ad in your podcasts for dogs, birds, and other pets. For your cat podcast, your advertiser has a specific cat-themed ad.
Step 1: Set up Flight Targeting Rules
In your flight, create targeting rules for demographics, listener location, and so on. Also, create a rule to target all of your podcasts.
Step 2: Set up Targeting for the Cat Creative
In the Triton Creative Manager, create an ad group with the cat-themed creative.
Upload the audio, add any banners and tracking pixels you wish to use.
For your own reference, rename this group with a name that identifies it as the cat-themed creative.
Create a creative targeting rule in which the group targets the podcast about cats.
Step 3: Set up Targeting for the Other Creative
Create a new group in the ad; optionally rename the group with a name that identifies it as the creative for all other podcasts.
Upload the audio, add any banners and tracking pixels you wish to use.
Instead of creating a targeting rule, check Set as default. As a result, this group will be used when targeting does not match the targeting of the first group you created.
First group (renamed to indicate it is for the “cats” podcast).
First group targeting: targets the “cats” podcast.
Second group (renamed to indicated it is for all other podcasts).
Second group set as “default.”
Target Weather Conditions
You can target weather and environmental conditions for creative ad groups with Event targeting.
This is an optional feature
For details and pricing information, please contact your Triton Client Success Manager, Solutions Specialist, or customer support.
Examples:
A beverage company provides separate ads for tea and soda drinks to play in either cold or hot weather.
A clothing company provides separate ads for bathing suits and rain coats to play in either sunny or rainy weather.
You can apply event creative targeting for live, on-demand, and podcast content types. Triton uses Google Maps Platform for real-time weather data at the listener's current location, not a weather forecast. For podcasting, Triton determines the weather information at the time that the listener downloads an episode.
You can specify that an event targeting rule either matches (✅) or or does not match (❌) an event. This lets you provide complimentary ads so that at least one ad group is eligible.
Example:
An ad group for bathing suits has an event targeting rule for Weather condition for ✅ Clear, ✅ Mostly clear.
Another ad group for rain coats has a rule for Weather condition for ❌ Clear, ❌ Mostly clear.
Event rule type | Description |
|---|---|
Weather condition | Cloud and types of precipitation. Example: ✅ Partly cloudy |
UV Index | The severity of ultraviolet radiation from the sun on the UV Index. Example: ❌ Medium |
Temperature | In degrees Celsius or Fahrenheit. Example: ❌ 10°C to 18°C |
Humidity | Relative humidity. Example: ✅<=60% |
Weather Event Tips
When combining an ad group’s event targeting with flight targeting for listeners or time, make sure that the event is likely to happen. For example, an ad group that targets 5°C is unlikely to be selected for Barcelona, Spain in July.
There is no weather-specific reporting in TAP Explore. However you can get insight into weather events based on the creative ad group that delivered with a Creative report and its Creative File Name filter. Make sure that the media file names in ad units are descriptive and specific. Examples: “soda-for-sunshine.mp3”, “rooibos-for-rain.mp3”.
We recommend always using a default/fallback ad group. This ensures there is a creative available in case a listener’s current weather does not match any of the event targeting. You can do this by checking Set as default/fallback in the ad group’s Overview tab.
