New Creative Manager FAQ

We developed the Triton Creative Manager to provide you with greater flexibility and added value through:

• Integrated User Interface: Seamlessly manage flights with an integrated user interface on the flight page.

• 24/7 Engineering Support: Leverage our internal engineering teams to address issues around the clock.

• Agile Feature Development: Incorporate new feature requests swiftly for complete control over future enhancements.

The Triton Creative Manager is designed for any TAP user managing creatives at the flight level.

Here are a few things you should know if you are transitioning from the Frequency creative manager to the new Triton Creative Manager:

• TAP Explore includes a new Creative report type, for creative impressions reporting.

• With the Triton Creative Manager you can easily make changes to your flight’s creative while it is live and delivering. Changes you make will not take effect until you publish those changes.

• Group targeting replaces Frequency’s Data Signals module. Create different ad groups for each targeting need, and apply the targeting directly to the group.

• Time targeting is easy to set up and use. For example, you can run a flight that has different creative for each of the three weeks of its run. Simply create three ad groups, add the appropriate media to each group, and use time targeting to specify when each ad group should run. For details, see Scheduling Multiple Creatives within a Flight.

• Macros: Triton Creative Manager uses the same macros as the Frequency creative manager. See: Using Macros in TAP.

• You no longer need to specify a default creative when setting up creative targeting. You have the option to set a creative as default (which is picked if the ad is eligible to play but there is no match for creative targeting), but it is not required.

• There is no need to specify a placeholder audio creative when building your ads. If the audio creative is not ready you can still build out your banners and tracking pixels, etc., and save the creative as a draft. When your creative is ready, upload and publish and you’re done.

• For a hands-on view of the new Creative Manager, watch this recording of a Webinar that was held a few days before the product release:

The Triton Creative Manager offers all core functionalities from the Frequency creative manager along with additional features, including:

• Direct audio uploads without assigning a duration.

• Easy management of creative assets prior to uploading audio files.

• Audio targeting for all Stations/Podcasts within TAP.

• Optional default audio feature.

• Direct edits to published creatives.

• A comprehensive change log tracking who made changes and when.

• Improved UI/UX that aligns with the existing TAP experience.

• Faster support and future improvement opportunities due to in-house ownership.

• (Coming in Q4/24) Support for multiple durations within a single flight.

No, the Triton Creative Manager is included as an out-of-the-box solution for all TAP users.

No, your existing TAP contract automatically includes the Triton Creative Manager. However, a new contract is required if you wish to continue using Frequency.

Now! The Triton Creative Manager was launched on August 15, 2024, with multi-duration support following in Q4/24.

No, Triton will migrate your Creative Library from Frequency to the new creative manager, including all audio, banners, and videos. The new Creative Library displays creative assets matching the advertiser for a given flight.

No, only the Triton Creative Manager will be offered. If you already have active flights with Frequency, they will automatically migrate and be rebuilt within the Triton Creative Manager. The exception is for publishers who pay for features only available in Frequency, such as third-party targeting options (e.g., weather data signals) and the bulk import/export tool.

Yes, Triton will rebuild your standard data signals as “Targeting Rules” in the new creative manager. Flights using Frequency’s third-party data signals (the ones under "Weather”) will not be migrated.

Yes! We offer a free add-on feature enabling TAP users to assign creative upload tasks to specific shows in Omny. Omny users managing those shows will be notified and can upload audio directly, automatically attaching it to the associated TAP flight. Contact your Triton representative to enable this feature.

Yes, we have new APIs for managing and pushing creatives directly to the Triton Creative Manager. API documentation will be available soon.

Initially, creatives will be restricted to a single duration per flight. Multi-duration support is planned for Q4/24.

Yes, multiple creatives are supported, including audio distribution in weighted and sequential formats. Standard data signals in the Triton Creative Manager will be known as “Targeting Rules,” including targeting by Time, Location, Player, and Station/Podcast.

The Creative Library stores all audio, video, and banner assets for a given advertiser, facilitating the reuse of creative assets across flights.

Pro Tips:

• Upload multiple audio assets simultaneously.

• Select audio and banner files together to quickly create an ad unit.

• Use advanced filtering options to search by duration, file name, upload date, and uploader.

Not initially, but this feature is planned for a future implementation.

Yes, creative reporting is available as a new report type in TAP Explore called “Creatives,” featuring all metrics and dimensions from the Impression report, plus additional metrics and dimensions.

New Metrics:

• LTR (Listen Through Rate)

• Start Quartile

• First Quartile

• Mid Quartile

• Third Quartile

• Completed Quartile

• Video CTR (Click Through Rate)

• Banner CTR (Click Through Rate)

• Banner Views

• Video Clicks

• Banner Clicks

• Frequency

• Uniques

New Dimensions:

• Audio File Name (only for the New Creative Manager and Frequency)

• Ad Duration

• Audio Source

• Universal Ad ID

Pro Tips:

• Access pre-filtered report links at the flight and campaign level.

• View all creative running through Triton, including programmatic, in this report.

• Build and schedule custom reports for yourself or clients.

No, creative reporting is only enabled in TAP Explore.

Yes, any flights without published (or “Live”) creatives will show as “missing creative,” ensuring nothing airs until there is a live version.