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Podcast Metrics is an analytics tool developed by Triton Digital for measuring podcast usage. It is built from the ground up to work within the IAB Podcast Technical Measurement Guidelines, (certified compliant with version 2.2 (PDF)) to ensure standardized and reliable metrics for podcast publishers. Podcast Metrics is IAB measurement standards compliant.
Components
The available components of Podcast Metrics include:
Podcast Dashboard is a tool for visualizing trends and usage.
Episode Trends shows you download metrics for your podcast episodes according to various time frames.
Podcast Explore is a data-crunching tool you can use to filter, view, and export podcast metrics data reports.
Saved Queries (Explore) includes queries that you've saved from Podcast Explore in order to run them again.
Lineups provides a variety of filtered reports for podcasts that have been made available through shared lineups.
Demos+ provides person-level demographic, sociographic, media behavior, and purchase intent data for publishers in the United States and Australia.
Podcast Video is used to view and export performance metrics for YouTube video podcasts.
To switch between components, select the item in the navigation bar.
Metrics
Podcast Explore metrics are described in Metrics Definitions.
Additional Help and Information
To learn more, check out our Wednesday Webinars and Office Hours training programs.