Demos+ is an optional service only applicable to publishers in the United States, Australia, and The Netherlands. For more information, or to subscribe to the feature, speak with your Triton Digital Client Success Manager.
Demos+ provides person-level demographic, sociographic, media behavior, and purchase intent data for publishers in the United States, Australia, and The Netherlands. This data can be used to understand the profile of the audience for podcasts measured by Podcast Metrics. A combination of survey plus census-level podcast download data is used to source the data. For more information on the methodology, see "Podcast Metrics Demos+" in the Description of Methodology: PCM.
Demos+ includes the following components:
Demos+ Explore (includes Demos+ Explore Saved Queries)
Also see: