The Podcast Dashboard provides a highly visual view of your download and audience statistics.
- Add filters/dimensions to the report.
- Selection Management Area: appears on the right when creating or editing filters or dimensions.
- Quick view of recent stats (“yesterday” and “last 7 days”) with comparisons against previous day/7 days.
- Download trend for the last 30 days.
- Download trend for the last (up to) 52 weeks. Note: this graph shows data up to a maximum of the previous 52 weeks; if less data is available, less is shown.
- Sunburst diagrams for location and device.
Running Reports
There are several ways to apply changes in the query builder and to run the report. The option you choose depends on your context.
| Item | Description |
|---|---|
| Run | The Run button appears in the Query Builder. Use it to submit changes and re-run a report after you change a filter or dimension. You can also use this button to run a report if you have closed the Selection Management Area without having clicked Apply and Run. |
| Apply | Click the Apply button in the Selection Management Area to apply your selection (filter or dimension) without running the report. Use this when you plan on adding several filters or dimensions. It saves you time because you don't have to wait for the report to generate before you select the next item. |
| Apply and Run | Use Apply and Run when you have selected the last item from the Selection Management Area and you are ready to run the report. |
View Downloads Trend
To view download trends, select a programs filter (Publisher, Market, or Program), and click Apply. Then (optionally) add dimensions. The downloads trend graphs show the trends for the filtered items.
Filtering by Publisher, Market, or Program
- 1Click the current Program/Market/Publisher filter…
- …to open the filter selector.
- Filter by publisher, market, or program.
- Select an item and click "Apply" (or "Appy and Run").
Filtering by Dimension
- Click "Add New" to add a dimension filter...
- …the Select Dimension panel opens.
- Select a dimension.
- (Optional) Filter the list that appears.
- Select an item from the filtered list.
- Select "Apply" or "Apply and Run."
Viewing Downloads Trend
The downloads trend display includes a quick view of the statistics for the previous day ("Yesterday") and the previous seven days ("Last 7 days' Stats"). It also includes a percentage comparison with the previous day/seven days.
- Compared with previous day.
- Compared with previous 7 days.
| Item | Description |
|---|---|
Downloads | Unique file requests that were downloaded. This includes complete file downloads as well as partial downloads in accordance with the IAB filtering rules (e.g., spiders and bots, data centers, one-minute of content minimum download, etc.). "Unique" is one IP* address, user agent, episode, and date. For more information, see the IAB Podcast Measurement Technical Guidelines. * IPv6 addresses are truncated to their first 64 bits (out of 128) before computing the unique IP+UA count. |
Downloaded Hours | The total time (in hours) of audio content that was downloaded, as a sum of all the valid Downloads data. |
Listeners | Each "Listener" is a single user who downloads content for either immediate or later (delayed) consumption. Listeners are separated by a combination of unique IP* address and user agent in accordance with the IAB filtering rules described in the IAB Podcast Technical Measurement Guidelines v2.1. * IPv6 addresses are truncated to their first 64 bits (out of 128) before computing the unique IP+UA count. |
The downloads trend display also includes trend charts for the previous 30 days and the previous (up to) 52 weeks. Roll over a day or week to see the downloads (net) for that day or week.
Audience Analysis
The audience analysis sunburst diagrams show downloads by location (country and region*) and by device family and type.
* Region refers to the subdivisions of a country, such as state in the U.S., province in Canada, and administrative region in France.
Downloads by location
- Outer ring: country's regions.
- Inner ring: countries.
- Click a country to switch to a view of just that country and its regions.
- Click the center or the outer ring to return to the previous view.
- Graphs provide a visualization of the relative values for all items. Roll over an item to see the numeric value in the center of the graph.
Downloads by device family and type
- Outer ring: device.
- Inner ring: device family.
- Click a device family to switch to a view of just that family and its devices.
- Click the center or the outer ring to return to the previous view.
- Graphs provide a visualization of the relative values for all items. Roll over an item to see the numeric value in the center of the graph.