Affidavits are certified "proof of performance" reports that prove to the advertiser how many impressions or spots were played. You can create an affidavit report for a specific campaign, advertiser, ad network, or station.
Also see:
The report is displayed on the TAP Affidavit Reports page, and can be exported (downloaded) for further processing.
Affidavits include these report properties:
Properties include the report type, publisher name, advertiser, campaign name, and date range.
Detailed information provides a complete recap of the entire publisher, advertiser, or campaign, including detailed, line-by-line descriptions. Exact items displayed depend on the scope of the affidavit you create.
Summary information is for campaign affidavits only. This includes a quick overview of the report. Exact items displayed depend on the scope of the affidavit you create.
How Affidavit Reports are Calculated
An affidavit report is not considered final until all campaigns in the report have been completed for at least one day.
Impression counts in Affidavits may be lower than what you see in TAP Explore Sell-thru Rate reports because the affidavits report only shows impressions recorded for the selected stations for the the team associated with the campaign. For more information, see Reporting and Content Access.
Create an Affidavit
In TAP Affidavits Reports, elect the Report type:
Impressions - CPM: For impressions-based campaigns (CPM).
Spots - CPS: For spots-based campaigns (CPS).
Select the scope:
Publisher: All campaigns for an entire publisher. If you only manage one publisher, it will be your only option.
Advertiser: If you manage multiple publishers, you can only run an advertiser affidavit for one publisher at a time.
Campaign: A specific campaign.
If you selected Advertiser or Campaign as the Report Type, select a specific advertiser or campaign.
Optional: Edit the date range. See Date Range Notes.
Run the report.
If "N/A" appears in the Station Display Name column it means the display name is not set up in your station configuration at Triton Digital. To create or modify your Station Display Name, contact Customer Support. Be sure to specify it is the Display name you wish to create or change.
Date Range Notes
Date Range presets are greyed-out if no data is available within the preset range.
When you select a campaign to run an affidavit:
The campaign's date range is from TAP and is used as the default affidavit date range. You can use a custom range instead, if you wish.
When you use the default date range from TAP, the range is extended by two days on either side of start/end date. This is done to account for timezone differences between when impressions are recorded and how they are read by the reporting engine.
For example, if a campaign begins on February 1 in timezone UTC-5, and your affidavit report starts on February 1 UTC, there is a five hour range where recorded impressions are seen by the reporting engine as happening before February 1.
The -2/+2 extension to the date range ensures all of the campaign’s impressions, on either side of the UTC date range window, are captured in the affidavit.
However, this -2/+2 extension is only applied when you use the default campaign date range pulled in from TAP. If you select a custom date range, it is not applied.
The -2/+2 date extension is not applied to saved queries that were saved prior to January 26, 2023.