We are IAB v2 compliant. Does the Impressions report only show unique impressions?
Yes, the TAP Explore Impressions metric only displays impressions delivered. To see numbers for impressions discarded under IAB v2 compliance rules, use the Gross Impressions metric.
Why do some regions appear blank in my report that is split by the Regions dimension?
Listener profiles do not always contain the information corresponding to your report's dimensions, such as the listener's region. When the profile does not contain the information, TAP Explore cannot link the delivered impression to that dimension.
This applies to any dimension where the listener profile does not contain the corresponding information.
Why does the Lifetime Flight Impressions metric appear multiple times in a report?
The Lifetime Flight Impressions metric is associated with the flight, so reports using this metric might appear to have duplicate rows. However, it is not actually duplicating, what you see are the results split by flight for the selected dimensions.
To make it easier to understand, you should always include the Flight (ID) dimension when using the Lifetime Flight Impressions metric, as this will show you that each line in the report corresponds to a specific flight.
In the example below, these columns help you understand Lifetime Flight Impressions:
Date Hour (UTC): Indicates the date and time.
Flight (ID): Shows two flight IDs being reported, 18174697 and 18174702. Without this column, you might think these four rows include duplicates instead of two different flights.
Station Name | Date Hour (UTC) | Flight (ID) | Lifetime Flight Impressions | Impressions |
|---|---|---|---|---|
RadioBlork | Mon Apr 18 2022 04:00:00 | 18174697 | 23,987 | 678 |
RadioBlork | Mon Apr 18 2022 04:00:00 | 18174702 | 29,621 | 912 |
RadioBlork | Mon Apr 18 2022 05:00:00 | 18174697 | 23,987 | 712 |
RadioBlork | Mon Apr 18 2022 05:00:00 | 18174702 | 29,621 | 943 |