Tip: For useful ideas and best practices for ad operations, see this Knowledge Base article. Also, look for the tutorials about campaigns in the Triton Academy Advertising Video Tutorials.
A campaign is essentially a container for flights. It requires an advertiser, at least one flight, and a team. However, its date range, value, and targeting attributes are all taken from the flights contained within the campaign. To extend a campaign, or to add to its value, simply add one or more additional flights or update an existing flight. Campaigns are also the basis for affidavits and other reports.
Important! You can create both impression-based (CPM) campaigns and spot-based (CPS) campaigns in New TAP. However, you cannot mix impression- and spot-based flights within the same campaign. All of a campaign's flights must use either CPM or CPS pricing model, not both. For more information, see CPS (Spot-based) Flights.
Quick Look:
How to find a campaign
The Campaigns page contains a list of all the campaigns you have access to. By default, the Not archived filter is selected, showing you all campaigns except the archived ones. (Select All to see all campaigns including archived ones.) Use the filters to narrow down the list until you find the one you're looking for.
Filter by status:
Narrow your search by selecting the Status filter that corresponds to the status of the campaign you are looking for. For example, select Draft in the quick filters to see only campaigns that have their status set to "Draft."
Filter by user:
Select My team to only see campaigns created by members of your team. Or select Me to only see campaigns created by you.
You can also combine quick filters, such as quick-filtering Draft campaigns created by Me.
Filter by name, etc.:
Enter a name or other text in the filter bar and select the search criteria from the smart list suggestions that appear. The suggestions list varies depending on the text you enter.
For more information, see Searching/Filtering.
Campaigns List
The Campaigns list page contains a list of campaigns available to you (according to your user role, and team). Use quick filters to narrow the list of visible campaigns, or do more detailed filtering with the filter options bar. You can also create a new campaign from this page.
Campaigns list quick filters.
Campaigns list quick filters (by user/team).
Download CVS file, and List Refresh buttons. Note that it can take several minutes to generate and download the CSV file if there are many records (e.g., more than 1000).
Campaigns list filter options bar (filter by keyword, date, ID, status, advertiser, etc.).
"Items per page" selector.
Click anywhere in a campaign's row to open that campaign.
Roll over and click to edit the campaign's name.
Roll over and click to change the campaign's status
Campaign options menu.
Campaign list display options (where you select which columns appear in the table, and in what order).
For information on bulk editing multiple campaigns, see Bulk Editing.
Campaign Information
To see a campaign's information, select the campaign from the campaigns list. The default view is the Information tab, which shows you the campaign's details and additional information. Click Flights to switch to the Flights tab, which shows you all flights associated with this campaign.
Campaign information tab. (Visible in this example.)
Campaign Flights tab. Click to see this campaign's flights.
Campaign overview panel.
Campaign Overview Panel
Once a campaign is created, the campaign page shows the Campaign overview on the right sidebar. The overview contains essential information about the campaign, including its status and its delivery progress. You can change the campaign status by selecting a different status from the drop-down list.
The Progress indicator provides a quick view of how well your campaign is delivering across all of its flights. Progress, Delivery, and Goal are all summaries of all flights in the campaign.
Campaign status.
Progress indicator: progress, delivery, and goal are for all flights in the campaign.
Date range is indicated for all flights in the campaign.