You can specify the kinds of programmatic ads that you want to appear in your ad breaks with rules in TAP Settings > Programmatic > Prog Ad quality. Creating programmatic ad quality rules works the same way as creating publisher ad quality rules. For details, see Creating an Ad Quality Rule.
You can customize programmatic ad quality settings to suit your preferences or market targeting model:
Set limits on media duration and languages
Exclude IAB categories, brands, and URLs
Target content and listeners
Examples:
Excludes alcohol advertising to listeners who are younger than 21 years old.
Exclude brands that are only available in one region from listeners who live outside that region.
Select +Create ad quality rule to create a new programmatic ad quality rule.
Use the options menu to access features such as editing or copying the programmatic ad quality rule.
You can change the priority level by dragging a rule to a different position. Highest priority is at the top.
How Programmatic Ad Quality Rules Are Applied
Programmatic ad quality rules are in addition to your publisher ad quality rules. Programmatic ad quality rules are additive. You cannot undo or override rules from your publisher ad quality rules.
Your programmatic ad quality rules have priority over the default programmatic ad quality rule if there is a conflict. Programmatic ad quality rules are processed from the top (highest priority) down. Once a rule match is made, rule processing stops and lower priority rules are not applied. You can re-order the rules priority by dragging and dropping rules within the list.
Programmatic Ad Quality Rules and Demand-Side Platforms
TAP Programmatic includes a rule’s exclusions in the bid request that is sent to connected DSPs. TAP Programmatic performs additional validations to ensure a bid is rejected if a DSP ignores the exclusions.
Use languages with caution, as not all demand-side platforms (DSPs) support this feature. If you include a language restriction and the DSP does not provide the creative's language in the bid response, TAP Programmatic will reject the bid.
Be aware that when you exclude a top level IAB category, some demand partners, such as The Trade Desk (TTD), block all of that category’s sub-categories. For best results, always select the specific sub-categories you wish to block.