You can submit podcasts to Apple Podcasts for non-subscriber content. To submit a podcast to Apple Podcasts, you need to provide Apple Podcast Connect with your Omny RSS feed URL.
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Apple regularly checks your Omny RSS feed for new episodes and other updates. The information Apple Podcasts displays about your podcast is based on your latest RSS feed. Any changes you make to your RSS feed can take a few hours to appear on Apple Podcasts. For details, see RSS feed refresh.
Requirements
To submit an Omny playlists’s RSS to Apple Podcasts, you must have an Apple Podcasts Connect account. For details, see Get Started with Apple Podcasts.
Submit an RSS Feed to Apple Podcasts
Once you have at least one piece of content in your feed and have made your podcast Playlist Public, you're ready to submit to Apple Podcasts. You only need to submit your RSS feed once.
Go to your Omny program's playlist. See Find Items.
Copy your playlist’s RSS feed into the clipboard. See RSS Feeds.
Go to Details > Submit your podcast to podcast directories
Select Submit to Apple Podcasts to open a new tab or window for Apple Podcasts Connect.
Login in to your Apple Podcasts Connect account.
Follow the steps in Submit a new show.
After You Have Submitted Your RSS Feed
Once you've you've submitted your podcast, Apple sends you an email to confirm your podcast is under review. If approved, Apple sends you another confirmation email indicating your submission review is complete. Your confirmation email also includes the link to your active podcast. It can take up to 10 business days to have your feed approved.
Once your podcast status is Published, you can click on it to update any information, and find your Apple Podcasts URL.
If there was an issue with your podcast, Podcasts Connect displays warning and error messages along with the current status of your podcast. Fix any validation warnings or errors and submit your podcast again. Podcasts Connect adds your podcast to the dashboard only after a successful submission.
Video Content in Apple Podcasts
You can distribute video-first playlists by submitting your playlist’s RSS feed. With this method, Apple recommends creating a separate video-first version of a podcast’s playlist. With the following setup, listeners using Apple Podcasts can choose to get either audio or video. For details, see Video podcasts using RSS.
HLS video in Apple Podcasts is not supported with RSS feeds
While you can submit RSS feeds of video-first Omny playlists to Apple Podcasts, HLS video is Apple’s preferred way to distribute video content. For details, see Get Started with Apple Podcasts.
In Omny Studio, create two playlists for your program: one with the Media Format set to Audio-first and the other as Video-first. See Playlists Explained.
Give the Video-first playlist the same name as the Audio-first playlist and add “(Video)”, or something similar. Example: If the Audio-first play list is named “Retro Sailing Surprise”, you would name the Video-first playlist as “Retro Sailing Surprise (Video)”.
Submit both playlists to Apple Podcasts. See Submit an RSS Feed to Apple Podcasts.
Optional but recommended: When adding a new video clip, add it to both playlists. Both playlists should contain the same clips.