Tap supports the Trustworthy Accountability Group (TAG) Inventory Quality Guidelines (IQG), or TAG IQG. The goal of the TAG IQG (formerly IAB QAG) is to foster an environment of trust in the marketplace by providing clear, common language that describes characteristics of advertising inventory and transactions across the advertising value chain.
You can help foster this environment of consistency, transparency, and trust by assigning accurate and appropriate IAB categories to each of your advertisers, in order to properly categorize their industry and segment. Triton Digital also recommends you do this for practical reasons; accurate IAB categorization helps optimize digital inventory and ensures precise and consistent frequency capping. Missing or inaccurate categorization could result in excessive frequency capping gaps and corresponding lapses in impressions and revenue.
Application of IAB categories is not yet mandatory. However, it is highly recommended, and getting started now will help make the transition easier when it does become mandatory. (We do not yet know when that will be.)
The IAB categories are tiered (tier 1 and tier 2). For maximum accuracy, Triton Digital recommends you assign tier 2 categories to your advertisers. IAB categories are assigned in the Advertiser's profile in TAP. For more information see Advertisers in the TAP User Guide.
To see the complete list of IAB categories, see the "IAB Categories" definition in the TAP Glossary.