TAP User Guide

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Introduction

The Triton Ad Platform (TAP) is an advertising management platform for streaming, on-demand, and podcast audio broadcasters. It lets you create, manage, and place commercial and non-commercial advertising into your audio streams and podcasts, to set listener targets from very wide to very narrow, and to accurately track impressions in order to generate billing reports and affidavits based on actual performance data.

The TAP User Guide provides an overview of the product, describes the concepts you need to understand, and details some specific tasks and how to accomplish them.

Because TAP is a rich and creative platform with multiple roles and levels of user, it is not practical for this user guide to describe every variation of every task and procedure. Use this guide as an introduction, a reference, and as an adjunct to the system's intuitive interface and integrated help tips. Also refer to the Advertising Knowledge Base, which contains many articles about TAP.

TAP Overview


This video shows an earlier version of New TAP. The general principles discussed remain the same, but some features and UI elements might have changed.