Third-party Processing Instructions

Use the Third-Party Processing Instructions page to activate (enable) your partnership with third-party processors and to configure your setups with them.

Each third-party processor you wish to use must be enabled before TAP Programmatic can send inventory (bid requests) to them. This is a mandatory, one-time procedure for each third-party processor. For details about the information send to third-party processors (demand partners) in a bid request, refer to the Triton Digital Exchange Specification for DSPs ("Request" section).

Inventory will not be sent to any third-party processors who you (the publisher) have not explicitly activated.

Be sure to read the acknowledgement at the top of the "Third-Party Processing Instructions" section!

Enabling third-party processors

To enable a third-party processor (partner), locate the partner in the partner list (use the filter if necessary), then select Enabled in the item’s Status column.

To disable an enabled partner, simply do the reverse; select Disabled from the Status column.

Sharing Personal Data

When a partner is first activated, their Share Personal Data status is set to Disabled by default. To enable this setting, simply select Enabled from the partner’s Share Personal Data column in the partner list.

Disabling “Share Personal Data” for a DSP anonymizes the data sent to that partner. This can affect targeting (and thus, delivery) on the buyer side, as the listener information will not be passed in the bid request.

When this option is disabled, the following targeting information is not shared:

• Geo:

  • Latitude/Longitude, postal code, country, region

• Listener ID details

• Registration data that has been provided to Triton Digital, such as age and gender

• Full IP address (instead, the last three digits are anonymized to “0”)

• Full user agent (user agent information is minimized)

Typically, you would not disable this option if you wish to maximize targeting and revenue potential.

Allowing cookie Sync

Enable cookie sync if you want to allow partners to better target the audience by allowing them to set their own cookie in the listener's browser. To enable this setting, simply select Enabled from the partner’s Allow Cookie Sync column in the partner list.

Allow Cookie Sync options:

Triton Digital periodically adds new third-party processors to TAP Programmatic. They are non-enabled by default, so you need to activate them before they can receive your inventory. The current list of third-party processors is here.