As a TAP Organization Administrator, you can use TAP > TAP Settings > Programmatic > Third-Party Processing to activate your partnership with demand partners. You can also configure your setups with them.
To allow a demand partner to bid on your inventory, you must enable them in Third-Party Processing. You only need to do this once for each partner.
Also see:
Integrations with Demand Partners
TAP Programmatic integrates with many demand partners and periodically adds new ones. They are not activated by default, so you need to enable them before they can bid on your inventory.
For a full list, see DSP Integrations.
Third-Party Processing Instructions
TAP > TAP Settings > Programmatic > Third-Party Processing shows a list of demand partners that you can offer your inventory to.
Please read the acknowledgement
Make sure you agree with the conditions of sharing information with the third-party demand platforms that you activate.
Acknowledgement.
Filter. You can filter by partner name or partner ID.
Partner list; name/ID column.
Privacy policy: URL link to the partner’s privacy policy, if available.
Status column.
Share personal data column.
Allow cookie sync status.
Enable or Disable a Demand Partner
The Status column shows if you have activated or deactivated a demand partner.
To activate the demand partner, select Enabled. TAP Programmatic will start sending bid requests to this demand partner.
To deactivate the demand partner, select Disabled. TAP Programmatic will stop sending bid requests to this demand partner.
Share Personal Data
The Share Personal Data column determines the information about your listeners that Triton sends to the partner.
When a demand partner is first activated, their Share Personal Data status is set to Disabled by default.
To enable this setting, select Enabled from the partner’s Share Personal Data column in the partner list.
Disabling Share Personal Data anonymizes the data that Triton sends in its bid requests to the demand partner. This can can reduce the effectiveness of targeting and ad delivery on the buyer side.
When this option is Disabled, Triton does not send this listener information to the demand partner:
Geo: latitude/longitude, postal code, country, region.
Listener ID details.
Registration data that has been provided to Triton Digital, such as age and gender.
Full IP address: The last three digits are anonymized to “0”.
Full user agent: minimized.
Allow Cookie Sync
The Allow Cookie Sync column determines whether or not the partner may set their own cookie in the listener’s browser.
Enable Allow Cookie Sync to allow partners to better target the audience by allowing them to set their own cookie. To enable this setting, select Enabled from the partner’s Allow Cookie Sync column in the partner list.
Option | Description |
|---|---|
Enabled | Cookie sync allowed. |
Disabled | Cookie sync not allowed. |
N/A | Cookie sync not available with this third-party processor. |
⚠️ | Third-party processor is not yet activated. |