The notes below apply to the specified demand platforms.
The Trade Desk
As of February 5, 2026 at 12:00 a.m. ET, TAP Programmatic automatically syncs new deals, and updates to these new deals, with The Trade Desk. TAP Programmatic deals appear as new campaigns in The Trade Desk.
Buyers who use The Trade Desk will be notified when a new deal is created and can activate it in their campaigns in The Trade Desk with no additional setup.
When creating a deal with The Trade Desk as the Demand Partner, you must specify a specific Seat ID.
Note
Deals created before February 5, 2026 are not automatically sync’d and do not require a specific seat ID.
Bidswitch
For deals that use a DSP (demand side platform) that operates through Bidswitch, you must also specify the Bidswitch seat ID of the DSP. When creating or editing a deal with Bidswitch as the demand platform, you can see the available Bidswitch seat IDs in Label, below Demand Platform.
Xandr
Xandr DSP deals have historically required intervention by Triton Digital support team to replicate the deal on the demand partner's side.
As of May 15, 2023 this is no longer necessary. After this date you can create deals with Xandr directly in TAP Programmatic with no help from the support team.
Xandr deals made prior to May 15, 2023 will still need intervention by the support team if you want to change or update the deal!
Those deals will continue to work as-is, but you must contact Triton Digital Customer Support to update or change them, Please provide the Deal ID when contacting support. Alternatively, you can end the existing deal and re-do it yourself in TAP Programmatic, which eliminates the need to go through the support team for future changes to the deal.
Deal sync with Xandr does not support DSP seats. If you encounter a deal sync error for “unknown seat” check to see if the seat used in the deal is a DSP seat.
DV360
As of July 24, 2023, deals with the the DV360 DSP will be automatically pushed into their system upon creation or modification. Deals will be directly exposed to DV360 buyers (as specified by the seat on the deal) for direct inclusion on their campaigns without the buyer having to set that deal up first. DV360 deals created before July 24 will not be automatically synced and will need to be manually updated to DV360 if they are modified.
Note that DV360 does not allow floor changes after a deal has been pushed into their system. To change a deal’s floor, a new deal should be created and approved by the buyer.
AdsWizz, Magnite, SpringServe
Auction Type can only be set to First Price.