TAP Programmatic replaces Yield-Op for programmatic advertising with Triton Digital.
Also see:
Packages are created by ad networks to package publishers’ inventory and make it available to any TAP Programmatic-connected DSP, through deals. For your inventory to be included in packages, you must "opt in" to one or more packages.
Once an ad network has created a package and made it available for opting-in, they cannot change the terms of the package. They can, however, remove the package from their list of offered packages. Also, a publisher opting-in to a package does not guarantee the publisher will receive revenue from the package.
To see your list of packages, go to Programmatic > Publisher > Packages.
The Packages list shows you all packages available to you. As with all TAP module list pages, you can modify the list to your liking, as described here.
Quick filters for opt-in, not opted-in (or all).
Filter by package name, opt-in status, or ad network.
List of available packages.
Module list options for customizing columns.
Package options.
Package List Descriptions and Options
The table below describes the items found on the list of packages page.
Item | Description | Note |
|---|---|---|
Name | The name of the package. | |
Ad Network | The name of the ad network that owns the package. | |
Status | Opt-in status (Opted-in or Not opted-in). | See: |
Market Type | The package market type. |
|
Price | The fixed or minimum price amount, with two decimal points of precision (i.e., to the cent, such as "1.25" for "$1.25"). When currency is not indicated, it means “USD.” When the package uses a currency other than USD, the currency is indicated with the price. | |
Package Targetings | The targeting options set for the package by the ad network. Roll your cursor over the icons to see the details. | If no geographic targeting rules apply, then all geographic areas are targeted. Similarly, if no content targeting rules apply, then all content (including all IAB v2 formats) is targeted. |
Opt-in Targetings | Specific inventory defined for the package opt-in. Roll your cursor over the icons to see the details. | See Defining Specific Inventory for Packages (Optional), below. |
Created Date | The date the package was created by the ad network. | |
Opted-in Date | The date when you opted-in to the package. |
Opting-in to a Package
To “opt-in” to a package means that you (the publisher):
Provide Triton Digital the instructions to allow the ad network that owns the package to make the inventory available for sale on your behalf.
Agree to the package fixed or minimum price. This is the CPM that the ad network pays you (the publisher) for all ads delivered through the package.
Agree to have any of the publisher inventory that meets the criteria of the package be available for the ad network to include in deals.
Will specify the market type where you would like your inventory to be made available: Preferred (Top priority), Private (High Priority), Open (Normal Priority).
The SSP algorithm ultimately selects the winner based on the highest bid, but with this nuance: when the bid is on a package, it is the fixed price that is considered and not the clear price.
To opt-in to a package:
On the Packages page, review the list of packages and find one (or more) that you would like to opt-in to. If you already know the name of the package, use the Search tool to find it. Make sure the package suits your inventory in terms of any geographic or format targeting.
Click the package’s Options menu and select Opt-in.
On the Opt-in settings page that appears, select the market type where you want your inventory to compete through this package.
(Optional) Select other targeting options to define specific inventory for the package. (See Defining Specific Inventory for Packages (Optional), below.)
Click Opt-in to package to opt-in.
You can also bulk opt-in to packages.
Changing Opt-in Settings
You can change the settings for an opted-in package. Click the package name in the packages list to go to the package page. Alternatively, select Edit opt-in on the package’s Options menu.
The package opt-in page appears, where you can make the desired changes. Click Update opt-in to save the changes.
Opt-in Targeting for Packages (Optional)
You can select the specific inventory that you want to make available when you opt-in to a package. By default, the package targeting options apply, but you can choose to include only specific inventory by selecting it in the Content or Listening targeting sections on the package Opt-in page. You would do this, for example, when you only wish to use the package for a specific type of inventory, or if you want to exclude the package from certain types of inventory.
When you select an item, it means you are excluding all items not selected.
TAP Programmatic targeting works the same way as TAP flight targeting, although there are more options available for flight targeting.
Warning!
TAP Programmatic’s package targeting does not validate the publisher’s targeting options against the targeting options set in the package by the ad network. Be sure to review the package’s ad network targeting settings before applying your own publisher targeting options to ensure you do not create a conflict that will affect delivery. Any inventory targeting you do should be a subset of the ad network’s targeting rules.
Use-case Examples for Optional Inventory Selection in Packages
Example 1: podcast only
An ad network has created a package that is only useful to your podcast inventory. So you opt-in to the package and select Podcast as the protocol. You can even add specific podcasts (stations) if you wish (which excludes the podcasts you do not specify). Once you apply the opt-in settings, only your podcast inventory is available to the package.
Example 2: exclude podcast inventory
You are an in-stream publisher who also runs podcasts. You want to use an ad network package only for your in-stream inventory because you want to price your podcast inventory higher than the package offers. So you opt-in to the package and select In-stream and as the protocol. Once you apply the opt-in settings, your podcast inventory is excluded from the package.
In-market and Out-of-Market Targeting
Optional opt-in targeting includes In-market and Out-of-Market listener targeting rules, which are found in Listener Targeting > (Geography) Market targeting.
Select In-market to target listeners within the station's defined geographical coverage area. Select Out-of-market to only target listeners outside of the station's defined geographical coverage area. Leave this field blank to target both markets.
Market targeting (In- and out-of-market) only works if your podcasts/stations have a defined geographical coverage area. This is an optional setting within your Triton Digital broadcaster configuration that specifies your market coverage area based on country, DMA or MSA (U.S. only) or a latitude/longitude with a defined radius. To verify if your stations have a defined geographical coverage area, or to set it up if they don't, contact Customer Support.
Opting-out of a Package
To opt out of a package, simply go to the package’s Options menu and select Opt out.
Alternatively, go to the package page and select Opt out from the Options menu.
You can also bulk opt-out of packages.
Bulk Opt-in/Opt-out
You can bulk opt-in or bulk opt-out of packages. When you select one or more packages, the bulk options appear at the bottom of the packages list.
If you select “Not opted in” packages, the Bulk opt-in button becomes available.
If you select “Opted in” packages, the Bulk opt-out button becomes available.
You cannot mix bulk operations; if you select both “Opted-in” and “Not opted-in” packages, neither bulk operation button can be used.
