Also see: TAP Programmatic FAQ (below)
TAP Programmatic is the new home of programmatic advertising at Triton Digital for publishers and ad networks. All the functions and capabilities of Yield-Op have moved into TAP, for a more streamlined and user-friendly experience. This update brings enhanced navigation, improved targeting capabilities, and greater visibility into your programmatic operations.
New Video: Publisher Configuration, Ad Quality, and Open Marketplace
Phase 1 Videos (March 2025)
TAP Programmatic for Publishers
TAP Programmatic for Ad Networks
What’s New in TAP Programmatic?
Enhanced User Experience – A more intuitive and familiar interface with improved filtering, search, export/download features, audit logs, and targeting previews.
Expanded targeting capabilities:
DMP targeting (publishers).
Contextual tagging (publishers).
Position-in-Break targeting (publishers and ad networks).
Episode-related metadata (publishers and ad networks).
User agent and platform (publishers and ad networks).
Location targeting down to postal code (publishers and ad networks).
Latitude/Longitude targeting with radius (publishers and ad networks).
In-app notifications – Keep up with new feature announcements, maintenance updates, and demand partner integrations directly in the UI.
Frequently Asked Questions (FAQ)
General
Why did Triton do this?
We moved Yield-Op functionality to TAP Programmatic in order to standardize on the TAP tools and user interface and the capabilities they provide. This should simply your workflow and align with your needs as a publisher or ad network.
Do I use the same login for TAP Programmatic as I used for Yield-Op?
Yes! Your login remains the same.
I’m a programmatic-only publisher and do not currently have a TAP account. Do I require a new contract or user agreement?
No. Your existing contract/user agreement carries forward for TAP Programmatic. No additional paperwork is required.
Does this affect my billing?
Not directly, but TAP Programmatic does provide enhanced targeting capabilities that improve sales offerings.
How does this affect reporting?
Reporting is not affected. All data continues to be available in Manadge for detailed programmatic reporting. TAP Explore also continues to report on impressions from the revenue channel “Programmatic.”
Deals and Packages
Do users have to recreate deals or re-opt-in to packages?
No. The transition process automatically converted deals and opt-in status from Yield-Op to TAP Programmatic.
Are deals and packages affected if they have already started on Yield-Op and then continued in TAP platform?
No. All Yield-Op targeting is converted to TAP Programmatic targeting, so deals and packages are unaffected.
Can I update deals that have been migrated from Yield-Op?
Yes. Deals that have been transitioned to TAP Programmatic will keep the existing targeting, so targeting can be updated (modified or removed) and new targeting can be added.
Targeting
What is the difference between Yield-Op targeting TAP Programmatic targeting?
Yield-Op’s targeting only functioned within Yield-Op, and it used a different interface to set up targeting rules. TAP Programmatic's targeting, on the other hand, takes advantage of all targeting capabilities currently supported for direct flights in TAP and Programmatic Guaranteed flights. This unifies the targeting interface and makes it easier for users to learn and understand it. It also brings these advantages to programmatic targeting:
Granular content targeting
Geo target down to the city level
Advanced targeting such as audience targeting using your DMP, or your Sounder contextual tags
Exclusion targeting available for all targeting rules
Does TAP Programmatic enable DMP targeting in deals?
Yes, if you (the publisher) are contracted for data segment usage and a DMP is enabled for you. (In other words, if you have access to DMP targeting for a flight, you will have access to DMP targeting for deals.)
The Data Connect fee will apply on programmatic impressions as it is applied for a direct flight .
This only applies to publishers. DMP segments will not be available to Ad Networks
Do age and gender targeting in TAP Programmatic behave as they do in TAP Direct?
Yes, the publisher needs to be passing age and gender information to Triton for this kind of targeting to work. This was already the behavior in Yield-Op.
Will Yield-Op's "addressable" and "content language" targeting be available for TAP Direct flights?
Not yet. We are working on making addressable and content language targeting available for regular and Programmatic Guaranteed flights at a later time.
Users and User Management
What does the new “programmatic” user role in TAP introduce?
Users who are assigned a programmatic user role will see and have access to the Programmatic tab in TAP. This is how they access TAP Programmatic.
Can one user be assigned both Publisher and Ad Network programmatic roles?
Yes. Initially, Publishers and Ad Networks will still be separated, using separate user accounts. On a case-by-case basis the gap can be closed with both Publisher and Ad Network capabilities within a single Tap Organization and user account.
Can one user be assigned both a Direct and a Programmatic role?
Yes, users can have both direct and programmatic roles.
Do the existing Yield-Op users need to be added to TAP Settings > Users?
Yes. Users must be within the TAP Organization and have roles set. However, this was done by Triton when we transition you to the new interface. Any new TAP Programmatic users must be added by you or your Organization Administrator.
As a publisher, can I now add a new TAP Programmatic user or do I need to contact support?
You can add new TAP Programmatic users yourself (if you are a TAP organization administrator). The user must first be created in the user management console and assigned content access. Then the user can be added in TAP > Settings> Users.