Banners and Script Blocks

Also see:

• To swap the banner creative for another banner creative (in Editing Creative in Flights)

• Supported Formats and Quality/Usage Notes

Banners are added to individual ad units. Banners must contain click-through links, and can optionally include tracking pixels. Third-party banners can be added via script blocks. You can add multiple banners to each ad unit.

You can include macros in the click-through links and script blocks. For more information, see Using Macros.

You can also add audio tracking pixels.

Adding Banners

To add an UPLOADED banner:

1. Select an ad unit and go to the Banners tab.

2. Click +Add another banner.

3. In the New banner section:

   1. Select Upload image as the banner type.

   2. Either use the upload panel to drag-and-drop a file (or click to use your computer’s file picker) or click Select from creative library to choose a banner file that is already in the creative library for this flight’s advertiser.

4. (Optional) Edit the banner name. The width and height fields should automatically populate with the dimensions of the selected banner image.

   By default the banner’s file name is used as the banner name, but you can change it if you wish. Note that the default use of the file name only creates a banner name label, it is not dynamically linked to the banner file being used. If you later swap the banner image for another banner image, the banner name does not change unless you change it manually.

5. Add the click-through link URL.

6. (Optional) Add one or more banner tracking pixel URLs.

7. Save the draft (or save and publish if you are ready to publish).

To add a THIRD-PARTY banner:

1. Select an ad unit and go to the Banners tab.

2. Click +Add another banner.

3. Select 3rd party banner as the banner type.

4. Enter a banner name.

5. Enter the width and height of the banner.

6. Add the click-through link URL.

7. Enter the script block for the third-party banner.

8. Save the draft (or save and publish if you are ready to publish).

Adding Multiple Banners

You can add multiple banners to each ad unit. Once you have entered the first one, click +Add another banner to add another. The new one is added to the bottom of the list, so you might have to scroll to see it.

Typically, you add multiple banners when you have banners of different dimensions that are all part of the same ad, and the banners will fill the player placement slots as available. Adding multiple banners of the same placement dimensions is not recommended as there is no way to determine which of those banners will be displayed in the player.

Script Blocks

Script blocks can be:

• HTML

• JavaScript

• iFrame

The Triton Creative Manager checks that the code you enter in your script blocks is valid code; but it does not validate any links in the code. It is your responsibility to ensure the quality of the content of your script blocks.

Previewing Banners

Previewing Banners from within the Creative Manager

Uploaded image banners appear in the Banner type tab once they are added to the creative.

To preview a third-party banner, click the Preview banner button once the creative is saved. The preview opens in a new browser tab.

Previewing Banners from the Flight Page

Once banners have been added to creative, you can preview the banners from the Creatives section of the flight page by clicking the Banner preview icon.