You can target video content in TAP direct ads and in TAP Programmatic deals and packages. You can also provide video creatives for flights and specify requests for video ads in TAP Programmatic. Most of the workflow features for targeting, advertising, and reporting on audio are also available for video.
Activate Video Targeting
Targeting video support is an optional feature. To enable it, please contact Triton.
Targeting Video Content
You can target video content with targeting rules that specify Content Targeting > Other > Content media type. For details, see Create Flight Targeting Rules.
Use Content media type to specify the content in which to insert an ad:
Audio: Target audio content.
Video: Target video content.
Unselected: Target both audio and video content.
In TAP, you can create rules that target Content media type here:
In TAP Programmatic:
Video Ads and Creative
For details on formats for video creative, see Creative Supported Formats.
TAP Programmatic does not require the buyer’s returned ad to use the same media type as the content. A request for a video ad may still return an audio ad to protect-fill.
Keep in mind that some demand partners do not support video ads. These demand partners still return audio ads.
Reporting for Video
In TAP Explore and Podcast Metrics you can filter for Content media type and Creative media type.