Q&A Reach Extension

These questions and answers were captured during the Reach Extension webinars, as well as other training events.

Office Hours and Webinar Q&A transcripts are lightly edited for clarity and brevity and are presented here for your convenience and to ensure the answers to important questions are shared. Answers are accurate at the time they are transcribed and presented, but due to on-going feature development and continuous improvements, some answers might be out of date when you read them. If there is a conflict between a Q&A answer and the related user guide, the user guide takes precedence.

Q&A With Resellers and Owners

Question	Answer
Does the Reach Extension Forecasting Report require 28 days of contract history before forecasts become available?	No. Forecasting is available as soon as the inventory owner creates and activates the delegation flight. The forecasting model uses the historical data of the underlying station or podcast, not the contract itself. The station or podcast must still have sufficient historical data, typically 28 days, for accurate forecasting.
Can I forecast inventory immediately after inventory is delegated to my contract?	Yes. Once the owner allocates inventory to the contract, the Reach Extension Forecasting Report can estimate available inventory without waiting for the contract to accumulate delivery history. The only requirement is that the underlying station or podcast has sufficient historical data, typically 28 days, available for the forecasting model.

Q&A With Resellers

Question	Answer
Can I filter Reach Extension forecasts by country?	Yes. Country filtering is available through the Geo filter in the Reach Extension Forecasting Report.
Does Triton Clearinghouse support all Reach Extension contracts?	Yes. Triton Clearinghouse supports all the transactions in a Reach Extension contract.
Do Triton Reach Extension forecasts consider owner data?	Yes, the data is based on past impressions and missed opportunities from the owner. Keep in mind that Triton does not control or track missed opportunities for streams and podcasts that owners host outside the Triton ecosystem. For details, see Missed Opportunities: Why they Occur and How to Reduce Them.
Once the agreement is signed to have Triton act as the bank for a reseller, does it take effect immediately and does it cover contracts created before the agreement?	Yes. Once the agreement is signed and Triton is activated as the clearinghouse, it applies to all eligible Reach Extension contracts, including contracts that were created before the agreement was signed. Clients do not need to recreate existing contracts. If the agreement is signed mid-month, Triton applies the clearinghouse process retroactively to the beginning of that month. Transactions that occurred before the activation month are not included. In other words, it does not cover activation for contracts from previous months, only the current and future months.
Can Reach Extension work with non-Triton publishers?	Yes, Reach Extension supports inventory owners who do not use the Triton content delivery network (CDN). In these cases, the publisher needs to connect to Triton with a VAST tag, which must be implemented in the external publisher's ad-serving system. To set this up, please contact Triton.
I cannot find the inventory owner in the drop-down menu when creating the contract.	Start by typing the full name rather than any abbreviations or acronyms, as the company may not be listed under the shortened version. If you still cannot find it, reach out to Triton Solutions (solutions@tritondigital.com).
Can I target a Reach Extension contract in my programmatic guaranteed (PG) deals?	Yes. In the same PG flight, you can target a combination of your owned and operated (O&O) inventory and one or more Reach Extension contracts. You can also target contracts exclusively. For details, see Reach Extension for Resellers.
If my flight’s CPM is lower than the contract rate, will my flight still deliver?	Yes, as CPM has no weight in ad selection in Direct advertising. However you would be losing money (paying to the owner more than what you are charging your advertiser).
In my contract I specify the country I need inventory for. Why doesn’t the currency change in the rate section and remains in USD?	As a Reseller: you add the currency when you create the Advertiser. As an Owner: because you might be selling your inventory to different publishers across the world, the Reach Extension contracts are always in USD.
Can I negotiate by podcast content category?	Yes. When you are negotiating with the Owner this is something you can ask. If the owner agrees, you (Reseller) would create a contract per category that you are looking to resell (True Crime, News, and so on).
Can I add a contract to my station tags?	A Reseller contract cannot be added to a station tag, contracts and station tags are two different concepts. However, it is possible to target both a contract and your Owned & Operated station tags. And it is possible to add contracts to your Targeting Templates.
How can I connect with a publisher at Triton?	Please reach out to MarketOps at marketops_team@Tritondigital.com
Why is my flight targeting a contract not delivering?	Check the date of your flights. Ensure there is creative. Confirm there are no conflicting targeting rules between your flight and creative targeting. Reach out to the Owner to make sure they have allocated inventory to the contract. (Until they do, your contract is not active.) Check with the Owner that the targeting applied to allocated inventory is not in conflict with your flight’s targeting. Confirm with the Owner that they are not excluding your advertiser IAB category in their ad quality rules and/or podcast exclusivity rules. If they are, ask them for a list of blocked categories and consider changing your Advertiser IAB category to an allowed one.
I made changes to my flight targeting a contract and the changes were not applied.	Any changes outside the realm of your contract with the owner must be discussed with them. Not doing so will make your change useless and prevent delivery. For example: If you are adding a geo targeting rule, but inventory on the contract does not cover this geo location, your flight will not deliver there. If you are extending the dates of your flight, but the contract date has already expired, your flight will stop delivering.
Do we need to apply ads.txt from a reseller perspective?	It’s not necessary for the reseller to apply ads.txt as the reseller information is not sent the bid request.
If I speak with another publisher using TAP, and I want to sell their inventory, can we easily connect? What would be the turnaround time?	Yes! If the owner is interested in making their inventory purchasable via Triton, you can start the connection process by contacting Triton with the owner. This development may require some time. Once the owner is set up in TAP, you can create a contract and find the owner in the drop-down list.
Once the contract is in place, how would I (as a reseller) see the owner's inventory? Would it appear under Content Targeting at the flight level? Or is their inventory not visible since it needs to be selected by the owner on their end?	If you need to target a standalone Owner’s stations or podcast, or target categories of the Owner’s inventory, make sure that your discuss this with the Owner when negotiating Reach Extension with them. You must create a contract per content targeting needed to resell.
Can we apply our data products? For example, apply our DMP segment targeting to the Reseller Flights?	Yes, DMP segment targeting is available for reseller flights. For details, see Audience Segments in Reach Extension.
Can we create a package that includes both Owner sport inventory and our owned and operated sport inventory on the same flights?	Yes, you can target multiple contracts (from different owners) as well as your own inventory in the same flight. Make sure the targeting rules between the contract and your inventory use OR statements.
Can we prioritize our inventory to be filled first?	If you are targeting both a contract and your inventory in the same flight, priority on your inventory depends on priority set on the owner side on the contract. Example 1 You have a flight targeting both an Owner contract and your own inventory. Your flight priority is set to Standard Normal (8). On the Owner side, they assigned priority Standard low (9) on the contract. Result: your inventory is eligible first, inventory on the contract (owner’s) will be eligible after the owner’s own standard normal flights. Therefore your inventory will deliver first. Example 2 You have a flight targeting both an Owner contract and your own inventory. Your flight priority is set to Standard Normal (8). On the owner side, they assigned priority Standard low (8) on the contract Result: both inventory have equal priority. Always discuss what priority an owner sets on inventory they are allocating to the contracts. If you need to make sure your own inventory is always filled first, then create separate flights: one flight targeting your inventory and set at a priority higher that the flight targeting the contract.

Q&A With Owners

Question	Answer
As an owner, can I ask Triton Digital to act as the bank in Reach Extension?	Triton can act as the clearinghouse only when the reseller has enabled and signed up for the Triton Clearinghouse service. In that scenario, Triton collects payments from the reseller and pays participating inventory owners directly. If you are an owner interested in this option, contact your reseller to confirm whether they are using Triton as their clearinghouse.
Can I apply ad quality rules specifically to a contract?	All incoming ads, including your own and those from Resellers, are subject to ad quality rules. These rules cannot be applied solely to a contract.
How can I connect to a Reseller?	Please reach out to the Triton Digital MarketOps team: marketops_team@Tritondigital.com
A Reseller has informed me that a contract was created on my inventory. How do I find it in TAP?	Make sure you are looking in the Contract on my inventory tab. Filter by Reseller name. Confirm with the Reseller that they have saved the contract. If the contract is in draft mode on their end, it will not be pushed to your TAP account. Refresh the page. There can sometimes be delays between the time a contract is saved on the Reseller side and the time it appears in your account.
A Reseller informed me that their flight is not delivering. I did see their contract and sent them a confirmation email. What more do I need to do?	Until you allocate inventory to the contract with an active flight, the Reseller contract is not active and will not deliver. For more information see Reach Extension for Inventory Owners.