Q&A TAP Booking

Office Hours and Webinar Q&A transcripts are lightly edited for clarity and brevity and are presented here for your convenience and to ensure the answers to important questions are shared. Answers are accurate at the time they are transcribed and presented, but due to on-going feature development and continuous improvements, some answers might be out of date when you read them. If there is a conflict between a Q&A answer and the related user guide, the user guide takes precedence.

Also see: Forecasting FAQ

Below is a selection of questions and answers captured during TAP Booking Office Hours sessions and Wednesday Webinars. Newer items are at the top.

Question	Answer
Is it possible to use different length creatives in one flight?	As with Frequency, you will be allowed to enter creative with different durations as long as these durations fall with the 25% range of the selected duration. We are working on being able to upload different duration even when outside the 25% range.
Can we rotate several banners on one audio file?	Rotation on multiple companions for same audio is not available at this time. We will look into the feasibility of this for a later release.
Is there a way to extend the parameters of the banner names?	The character limit for banner names at launch time is 64 characters, but we are working to double that limit to 128 characters for any creative file names in a later release.
For the tracking pixels, 1) is there still a notification if the tag(s) aren't in the correct format? 2) are macros auto-inserted by Triton?	(1) There is no validation of pixel format, but we are evaluating the feasibility of doing so. (2) Yes, Triton auto-inserts macros. A full list of accepted macros and formats can be found here.
Can you set up the audio and save while waiting for the banner?	Yes. No banner placeholder is needed; simply add your audio file and save as DRAFT until you receive the banner.
I realize we can choose to publish creative "later,” but will we ever have the ability to set date and/or time ranges to each creative?	You can set dates or date ranges as creative targeting rules. Targeting rules are set at the group level, not audio file level. If you have 10 different audios, each to run on a different day, create 10 groups, each having just one audio file, then set specific dates or date ranges for each group.
If you select a date range for a group, will it then show up as missing creative?	The system identifies a flight as missing creative if there is nothing at all in that flight or if the creative in the flight was not published. There is no reminder if your date targeting rules do not cover the full length of the flight duration.
For Podcasts, can we select the position per creative?	Not as of the launch of the creative manager. We will look into the feasibility of this functionality for a future release.
Are companion banner metrics included in the TAP Explore report?	Creatives report in TAP Explore includes banner metrics (views, click and CTR), no matter where the companion banner came from (TAP Frequency, TAP Creative Manager, TAP Custom VAST or Programmatic DSPs).
I have a client that runs a weekly major sporting event. The client gives me the commercial for the week, but they want affidavits filled out per-game. I usually have to email and request per-day information. Is there a way to get this on my own?	You could use the Save and Schedule functionality to automate reception of the report on a daily, weekly, or monthly basis. Use the Date dimension to break down the report by dates.
Will we be able to see previous creative manager groups in the creative manager UI, or will those fall into the line-item audit log?	Triton Creative Manager has an audit log which shows all changes from last edit, if the edit was in TCM (we cannot see changes made in Frequency). You can also see a high level audit trail on creative in the flight audit log.
How should we setup the flight targeting when we have creative that needs to be targeted to specific station/episodes? I.e., Targeting to all podcasts in the network, but one creative will only run on a particular episode.	Creative targeting rules allow you to target a specific podcast, but episode targeting for creative is not yet available. If your advertisers want to run across all your podcasts but has a specific creative for a specific podcast: Set your flight to target all podcasts. At the creative level, set a group with that specific audio and use a targeting rule to target the specific podcast. Enter the other audio (or multiple audio) with no creative targeting and check the ‘Default’ check box. Result: specific podcast will only play specific audio while all the other podcasts will play the other audio for this flight.
If we have two audio files, can we target Audio #1 to Texas and Audio #2 to California?	You can if you use two different groups and assign each creative to a one group. You can then use creative targeting rules to target each group to the desired geo location.
Will Frequency be available for the foreseeable future?	Frequency will not be available for future flight creation. We are keeping the connection with Frequency ONLY for those publishers/flights that need to use third-party weather signals.
Does the TCM allow creative targeting at device level?	Yes, under Listener targeting rules.
If I target creative to a specific location (city), do I have to also apply that location targeting at flight level?	Creative targeting should be within the flight targeting parameters. If you only have a single creative for a specific geo location, the best practice is to use FLIGHT targeting, not creative targeting. Creative targeting should be used when your advertiser provides you with different audio files for different targeting and which does not match what was sold to them. E.g.: As per contract, you committed to deliver 100K imps in a specific region. Advertiser then provides you with two different creatives; one for a specific city in the region bought, the other for the rest of the region.
I am interested in learning best practices for scheduling creative - different creative to play at different times during one campaign.	Creative scheduling. Creative targeting with Data signals. Knowledge base: "Creative: Scheduling vs. Targeting"
A client wants to purchase 7,000 impressions/week, four weeks/month, for the months of Feb/April/July/October. How do we set this up and achieve this goal?	Pull a forecast to confirm you have the inventory. Book 1 flight/wk.
Can I target ID5 inventory?	You cannot target ID5 specifically, but you can use DMP targeting if you are pushing your DMP segments into TAP.
How to I target my Omny ad tag markers in TAP?	Use Content tags (under Content targeting rules): Targeting Omny Ad Break Markers Creating Flight Targeting Rules
I'm interested in learning best practices for scheduling creative - different creative to play at different times during one campaign.	Please check these articles from the TAP User Guide: Creative scheduling within a flight. Creative targeting with Data Signals.
A client wants to purchase 7, 000 impressions/week, four weeks/month, for the months of Feb/April/July/October. How do we set this up and achieve this goal?	Follow these steps: Pull a forecast to confirm you have the inventory. Book 1 flight per week.