If you use an external Data Management Platform (DMP) other than TruAudience, you need to provide your DMP account information to Triton Digital so we can activate the DMP on your account and connect it to TAP.
To activate an external DMP on your Triton Digital account:
Speak with your Triton Digital Client Success Manager (CSM) or Publisher Development Manager (PDM) about adding the DMP. They will provide you with a service order (S/O).
Sign the S/O. This will initiate the process by which Triton Digital activates the DMP on your Triton Digital account.
The DMP Settings panel is only available to Organization Administrators with the Advertising Super Administrator role. Once an external DMP is connected by an Administrator, the segments from that DMP are available to all traffickers.
Connecting to an External DMP
Once an external DMP is connected by an Advertising Super Admin, the segments from that DMP are available to all traffickers.
To connect to your external DMP:
In the Settings application, go to Advertising > DMP Settings.
Expand the DMP you want to connect to.
Enter your DMP account information.
Your DMP account information is provided to you by your DMP provider.Click Save.
Note: it can take up to 48 hours before the connected DMP's segments appear in TAP.
DMP Integration Notes
External DMP segments are created by you, with your DMP, outside of the TAP platform.
External DMP segments usually (but not always) consist of data created from your own inventory, and can also include offline data compiled from the DMP.
TAP only receives a list of user IDs in an external DMP audience segment, and doesn't analyze the contents of the list. The DMP – not Triton Digital – is responsible for analyzing the contents of the segment and determining its cost.
With external DMP segments you can target by segment ID and run reports by segment ID in TAP.
Forecasting by external DMP segment might not be possible; if segments used to target are different each time and built on-the-fly then not enough data will accumulate to allow Triton's forecasting tool to make forecasting predictions. However, estimated reach can be found in the DMP.
Privacy note: By activating an external DMP, you, on behalf of your organization, hereby confirm that you have entered into a valid services agreement with the selected external DMP(s) for the provision of DMP services and you further acknowledge and agree that (i) the data you make available to Triton Digital through TAP TAP Programmatic, which may include personal information, may be made available to the external DMP(s) and that such external DMP(s) may make additional data available to Triton Digital; and (ii) you may incur additional fees with such external DMP(s). Please make sure your privacy policy is updated to reflect your use of one or more external DMPs.