Station Tag Settings

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For information on targeting with station tags, see the TAP User Guide.

Use Station tags to target advertising to specific stations or groups of stations. Station tag use is a two step process:

  1. Create the station tag.

  2. Assign the station tag to one or more stations.

Creating Station Tags

To create station tags:

  1. Go to the Triton Settings page.

  2. In Advertising Settings, select Station Tags.

  3. Click +New tag.

  4. Enter a new tag in the Tag value field. Tag must contain at least three characters. Do not include spaces or special characters such as: !@#$%?()/\+= (The following characters are permitted: -_'&;:)

  5. Click Create tag, or Create tag & create another.


Assigning Stations to Station Tags

Once you create a station tag you then assign one or more stations to the tag. Traffickers can then target those stations by targeting the station tag.

To assign stations to a station tags:

  1. If you have many tags, narrow the list of visible tags by searching for the one you want using the Search by tag name filter.

  2. Once you've found the tag you want to assign stations to, click its Options button and select Assign stations:

  3. In the Assign Stations panel, select the stations you want to assign to the tag.

    • If many stations are listed, use the filter to narrow the list.

    • Be sure to check the station ID number if you have many stations (station names are not necessarily unique, but station IDs are).

  4. Click Assign.

  1. Stations filter.

  2. Select stations in the left panel.

  3. Selected stations are listed on the right side.

Removing Stations from Station Tags

To remove a station from a station tag, simply do the reverse of assigning it to the tag:

  1. Locate the station tag in the Station Tags window.

  2. Select Assign Stations from the Options menu.

  3. In the Assign Stations panel, un-select the station you want to remove from the tag.

  4. Click Assign.

The list of stations assigned to that tag is updated, and the tag is no longer assigned to the station you un-selected.

Once you remove all station assignments from a tag, you can then delete the tag. You cannot delete a station tag if it assigned to a station.