Q&A Reach Extension

These questions and answers were captured during the Reach Extension webinars held January 22, 2025, as well as other training events.

Office Hours and Webinar Q&A transcripts are lightly edited for clarity and brevity and are presented here for your convenience and to ensure the answers to important questions are shared. Answers are accurate at the time they are transcribed and presented, but due to on-going feature development and continuous improvements, some answers might be out of date when you read them. If there is a conflict between a Q&A answer and the related user guide, the user guide takes precedence.

Q&A With Resellers

Question	Answer
I cannot find the inventory Owner in the drop-down menu when creating the contract.	Start by typing the full name rather than any abbreviations or acronyms, as the company may not be listed under the shortened version. If you still cannot find it, reach out to Triton Solutions (solutions@tritondigital.com).
Can I target a Reach Extension contract in my programmatic guaranteed (PG) deals?	This is currently not possible.
If my flight’s CPM is lower than the contract rate, will my flight still deliver?	Yes, as CPM has no weight in ad selection in Direct advertising. However you would be losing money (paying to the owner more than what you are charging your advertiser).
In my contract I specify the country I need inventory for. Why doesn’t the currency change in the rate section and remains in USD?	As a Reseller: you add the currency when you create the Advertiser. As an Owner: because you might be selling your inventory to different publishers across the world, the Reach Extension contracts are always in USD.
Can I negotiate by podcast content category?	Yes. When you are negotiating with the Owner this is something you can ask. If the owner agrees, you (Reseller) would create a contract per category that you are looking to resell (True Crime, News, and so on).
In contracts with external owners, a VAST is generated. Will this VAST work with AdsWizz?	We have not yet tested with AdsWizz. If you be interested in taking part in the tests, reach out to us (solutions@tritondigital.com).
Can I add a contract to my station tags?	A Reseller contract cannot be added to a station tag, contracts and station tags are two different concepts. However, it is possible to target both a contract and your Owned & Operated station tags.
How can I connect with a publisher at Triton?	Please reach out to MarketOps at marketops_team@Tritondigital.com
Why is my flight targeting a contract not delivering?	Check the date of your flights. Ensure there is creative. Confirm there are no conflicting targeting rules between your flight and creative targeting. Reach out to the Owner to make sure they have allocated inventory to the contract. (Until they do, your contract is not active.) Check with the Owner that the targeting applied to allocated inventory is not in conflict with your flight’s targeting. Confirm with the Owner that they are not excluding your advertiser IAB category in their ad quality rules and/or podcast exclusivity rules. If they are, ask them for a list of blocked categories and consider changing your Advertiser IAB category to an allowed one.
I made changes to my flight targeting a contract and the changes were not applied.	Any changes outside the realm of your contract with the owner must be discussed with them. Not doing so will make your change useless and prevent delivery. For example: If you are adding a geo targeting rule, but inventory on the contract does not cover this geo location, your flight will not deliver there. If you are extending the dates of your flight, but the contract date has already expired, your flight will stop delivering.
Do we need to apply ads.txt from a reseller perspective?	It’s not necessary for the reseller to apply ads.txt as the reseller information is not sent the bid request.
If I speak with another publisher using TAP, and I want to sell their inventory, can we easily connect? What would be the turnaround time?	All TAP publishers are enabled to be Reach Extension Owners. If you have spoken with a TAP publisher about reselling their inventory, you can create a contract and find the owner in the drop-down list.
If I’m speaking with another publisher who is not on TAP, and I want to sell their inventory, can we easily connect?	Reach out to Triton (solutions@tritondigital.com) so we can add this external publisher. We will need the business’s legal name as well as the location of the publisher. With the provided details, we can incorporate the publisher into the contract, allowing you to locate them as an inventory owner. This development may require some time. The publisher will be marked as “external” to facilitate searching by that keyword.
Once the contract is in place, how would I (as a reseller) see the owner's inventory? Would it appear under Content Targeting at the flight level? Or is their inventory not visible since it needs to be selected by the owner on their end?	If you need to target a standalone Owner’s stations or podcast, or target categories of the Owner’s inventory, make sure that your discuss this with the Owner when negotiating Reach Extension with them. You must create a contract per content targeting needed to resell.
Can we apply our data products? For example, apply our DMP segment targeting to the Reseller Flights.	Yes! As of April 29, 2025 DMP segment targeting is available for reseller flights.
Can we create a package that includes both Owner sport inventory and our owned and operated sport inventory on the same flights?	Yes, you can target multiple contracts (from different owners) as well as your own inventory in the same flight. Make sure the targeting rules between the contract and your inventory use OR statements.
Can we prioritize our inventory to be filled first?	If you are targeting both a contract and your inventory in the same flight, priority on your inventory depends on priority set on the owner side on the contract. Example 1 You have a flight targeting both an Owner contract and your own inventory. Your flight priority is set to Standard Normal (8). On the Owner side, they assigned priority Standard low (9) on the contract. Result: your inventory is eligible first, inventory on the contract (owner’s) will be eligible after the owner’s own standard normal flights. Therefore your inventory will deliver first. Example 2 You have a flight targeting both an Owner contract and your own inventory. Your flight priority is set to Standard Normal (8). On the owner side, they assigned priority Standard low (8) on the contract Result: both inventory have equal priority. Always discuss what priority an owner sets on inventory they are allocating to the contracts. If you need to make sure your own inventory is always filled first, then create separate flights: one flight targeting your inventory and set at a priority higher that the flight targeting the contract.

Q&A With Owners

Question	Answer
Can I apply ad quality rules specifically to a contract?	All incoming ads, including your own and those from Resellers, are subject to ad quality rules. These rules cannot be applied solely to a contract.
How can I connect to a Reseller?	Please reach out to the Triton Digital MarketOps team: marketops_team@Tritondigital.com
A Reseller has informed me that a contract was created on my inventory. How do I find it in TAP?	Make sure you are looking in the Contract on my inventory tab. Filter by Reseller name. Confirm with the Reseller that they have saved the contract. If the contract is in draft mode on their end, it will not be pushed to your TAP account. Refresh the page. There can sometimes be delays between the time a contract is saved on the Reseller side and the time it appears in your account.
A Reseller informed me that their flight is not delivering. I did see their contract and sent them a confirmation email. What more do I need to do?	Until you allocate inventory to the contract with an active flight, the Reseller contract is not active and will not deliver. For more information see Reach Extension for Inventory Owners.