Q&A Podcast Metrics

Office Hours and Webinar Q&A transcripts are lightly edited for clarity and brevity and are presented here for your convenience and to ensure the answers to important questions are shared. Answers are accurate at the time they are transcribed and presented, but due to on-going feature development and continuous improvements, some answers might be out of date when you read them. If there is a conflict between a Q&A answer and the related user guide, the user guide takes precedence.

Below is a selection of questions and answers captured during Podcast Metrics (PCM) Office Hours sessions and Wednesday Webinars. Newer items are at the top.

Question	Answer
For YouTube, do we need to ingest the RSS feeds?	No, we pull the content data via API
Can I create a Lineup from PCM Explore?	Lineup creation is done either via the Manage Lineup section or via Demos+ Lineups.
When creating a Lineup, can I filter my programs by categories?	The only filtering available is at the Market level (if you are in Omny Studio, PCM Markets = Omny Network). You can, however, add a category to your Lineup once you’ve selected the programs.
Does Triton remove the duplicates in the PCM data?	Yes, via the listener metric. Triton is certified with the latest IAB compliance, V2.1. For more information, see the General Invalid Traffic Filtration Procedures section of the PCM Description of Methodology.
Can I use the Download data to estimate my ad inventory?	Downloads and impressions are linked, but they are not the same. Read this article to find out more: Why do podcast download numbers differ from ad impression numbers?
Is Lineups available to all publishers worldwide?	Yes, it is available across the world. It is a feature that is included within your PCM subscription.
Can we do video measurement outside of YouTube?	Triton is looking into it, but this is not available right now.
How do I connect PCM with YouTube?	In Triton Settings, go to Measurement > YouTube API. This help article will guide you through it. This is an additional product to PCM; please contact your Publisher Development Manager (PDM) for more information.

Question

Answer

For YouTube, do we need to ingest the RSS feeds?

No, we pull the content data via API

Can I create a Lineup from PCM Explore?

Lineup creation is done either via the Manage Lineup section or via Demos+ Lineups.

When creating a Lineup, can I filter my programs by categories?

The only filtering available is at the Market level (if you are in Omny Studio, PCM Markets = Omny Network). You can, however, add a category to your Lineup once you’ve selected the programs.

Does Triton remove the duplicates in the PCM data?

Yes, via the listener metric. Triton is certified with the latest IAB compliance, V2.1. For more information, see the General Invalid Traffic Filtration Procedures section of the PCM Description of Methodology.

Can I use the Download data to estimate my ad inventory?

Downloads and impressions are linked, but they are not the same. Read this article to find out more: Why do podcast download numbers differ from ad impression numbers?

Is Lineups available to all publishers worldwide?

Yes, it is available across the world. It is a feature that is included within your PCM subscription.

Can we do video measurement outside of YouTube?

Triton is looking into it, but this is not available right now.

How do I connect PCM with YouTube?

In Triton Settings, go to Measurement > YouTube API. This help article will guide you through it. This is an additional product to PCM; please contact your Publisher Development Manager (PDM) for more information.