You can use TAP Settings > Programmatic > Prog Ad Quality to exclude programmatic ads from appearing in targeted content or for targeted listeners.
Also see:
A programmatic ad quality rule can exclude ads for the following:
IAB categories
Brands
URLs
Ad duration
Languages
A programmatic ad quality rule can target the content and listener. If you do not specify content or listener targeting, then the rule applies to all ad selection.
Examples:
Exclude alcohol advertising from listeners who are younger than 21 years old.
Exclude brands that are only available in one region from listeners who live outside that region.
Create a Programmatic Ad Quality Rule
Creating programmatic ad quality rules works the same way as creating publisher ad quality rules. For details, see Creating an Ad Quality Rule.
In TAP > TAP Settings > Programmatic > Pog Ad quality, select +Create ad quality rule.
Use the options menu to access features such as editing or copying the programmatic ad quality rule.
You can change the priority level by dragging a rule to a different position. Highest priority is at the top.
Programmatic Ad Quality Default and Priority
There are two kinds of programmatic ad quality rule:
Default rule: Triton always applies the default rule for all content and listeners when selecting programmatic ads. There is only one default rule. You can edit the default rule but you cannot change its priority and their are no settings for targeting content or listener.
Priority rules: Triton evaluates these rules in order, from top to bottom. It uses only the first programmatic rule that matches content and listener targeting. Lower-priority programmatic rules are not applied.
How Programmatic Ad Quality Rules Are Applied
When selecting ads for programmatic insertion, Triton does the following:
Applies all publisher-level ad quality rules that match their targeted content.
Applies the default programmatic ad quality rule.
Applies only the highest priority programmatic ad quality rule that matches the targeted content and listener.
Once a programmatic ad quality rule has been applied, Triton does not apply lower-priority rules, even if they might match.
Example
As a podcasting network, you sell inventory through TAP Programmatic. A new podcast on political commentary has joined your network.
You have a publisher-level ad quality rule to exclude IAB8 Food sub-categories for alcohol-related advertising that targets your podcasts for children.
You have configured your programmatic ad quality rules with the following:
Default: Your default programmatic ad quality rule excludes IAB25 Non-standard Content and its sub-categories
Priority 1: The Cats and politics rule targets your new podcast to exclude advertising for the IAB11 Law, Gov’t & Politics category and its sub-categories.
Priority 2: The Young listeners - AU rule targets any podcast and listeners under 18 in Australia to exclude IAB8-21 Fast Food.
When Triton requests a bid for an ad in your new political podcast, it specifies that bidding advertisers must exclude ads in these IAB categories:
Publisher-level ad quality rules: No rules apply, since the podcast is not one of your children’s podcasts.
Default: IAB25 Non-standard Content and its sub-categories
Priority 1: This rule targets the political podcast, so IAB11 Law, Gov’t & Politics category and its sub-categories are in the bid request.
Priority 2: This rule, and those below it, are ignored.
Programmatic Ad Quality Usage Notes
Selecting a Tier-1 category does not exclude its subcategories. If you want to exclude the subcategories, you must select them too. Example: Selecting IAB1 Arts & Entertainment does not also exclude its subcategories. To also exclude subcategories, you must select them too.
You can edit the default programmatic rule. Use it as a “catch-all” rule for all programmatic ads.
Use the priority programmatic rules for specific programmatic ad blocking. You can create, edit, and delete priority rules.
Create a single priority rule for each station, region, listener, and so on. Avoid creating multiple rules that target the same content or listener.
Order priority rules from most restrictive to least restrictive. You can change priority by dragging and dropping rules in the list.
Remember that unlike programmatic ad quality rules, Triton also applies all publisher rules that match their targeted content.
A programmatic ad quality should target content, listener, or both. To apply a programmatic ad quality rule to all content and listeners, edit your default rule.
Programmatic Ad Quality Rules and Demand-Side Platforms
TAP Programmatic includes a rule’s exclusions in the bid request that is sent to connected DSPs. TAP Programmatic performs additional validations to ensure a bid is rejected if a DSP ignores the exclusions.
Use languages with caution, as not all demand-side platforms (DSPs) support this feature. If you include a language restriction and the DSP does not provide the creative's language in the bid response, TAP Programmatic will reject the bid.
Be aware that when you exclude a top level IAB category, some demand partners, such as The Trade Desk (TTD), block all of that category’s sub-categories. For best results, always select the specific sub-categories you wish to block.