Podcast Metrics Industry measurement tools provide comparison data for the overall podcast industry market (“total market”) as measured by Triton Digital.
Podcast Metrics Industry Market Share shows how your downloads compared with other podcasts in your market, broken down by download share and download trends. This is useful as a way of benchmarking your podcast’s performance within the industry.
Download share: a pie chart showing your publisher or market compared with the total market.
Download trend: a line graph showing your publisher or market compared with the total market.
You can monitor up to six podcast assets on each Market Share graph set, and create up to four sets. Use the Filter to select one or more publishers or markets. You can mix the asset types; for example you can select one publisher and two markets. You can also save views and easily retrieve them later.
Each asset selection is represented by two graphs in the graph set. The pie graph on the left shows Last month by default and the linear graph on the right shows Last 13 months by default. You can change those data ranges using the drop-down selectors.
Podcast asset filter: choose up to six publishers or markets.
Country filter: select one or more countries.
Click +Add new to add additional filters.
Download Share data range. Default is Last month, but you can click to choose a different range.
The Download Share graph. The “Others” section represents an aggregated view of the Triton Podcast Metrics measured market within the selected country.
Download Trend data range. Default is Last year, but you can click to choose a different range.
The Download Trend linear graph. Use your cursor to isolate specific data points.
Graph Export option.
Click the
Xto close this graph set.Click Add new row to add a new graph set.
To view Market Share data:
On the Market Share page, use the Filters to select the assets you wish to monitor.
Use the first filter button (Content) to select up to six podcast assets (publishers or markets) from the list that appears. You cannot mix publisher and market selections within a graph set, but you can create additional rows where you can select a publisher in one row and a market in another row.
Select a country from the list. By default, United States is selected; you can select a different country or more than one country. (See Country Notes, below.)
(Optional) Click +Add new to add additional filters. See Optional Filters, below.
Click Apply in the sidebar to apply your filters, or click Apply and Run to apply the filters and run the report immediately.
Optional: change the data sessions for the left and/or right graphs.
Optional Filters
Optional filters include:
Category
Device Family
Player
Country Notes
The countries list is based on the top 20 countries by download volume over the past year for podcasts measured by Triton Digital, listed in alphabetical order. By default on a new report, the United States is selected as the country. You can change this to be any one or more of the countries on the list.
If your podcast asset has no downloads in the selected country/countries, the report will show zero downloads.
Viewing the Market Share Graphs
Once you run the report, the benchmark graphs appear in two columns (Download Share and Download Trend) with each asset in a separate row. You can refine the charts by selecting different data sessions.
Adding More Rows
Click Add new row at the bottom of the page to add additional rows with more data sets, in which each row can show a different filtered item or data session. You can add up to four rows.
When you add a new row:
The publisher/market and country selections from the previous row are copied as a starting point for the new row. You can change these settings if you wish.
The data ranges in the new row reset to the default ranges. You can change these if you wish.
Saving and Retrieving Views
Once you have set up a report with the various assets and views that you like, you can save that view and retrieve it at a later time.
To save a new view:
- Set up the report in the way that you want to see it again later; select the assets, set up the column views, and select the data sessions.
- From the Options menu, select Save. If the Save items does not appear on the Options menu it means you are already viewing a saved view. Click Reset on the Options menu to clear the saved view and try again.
- Give your view a name. Tip: keep the name short and descriptive in order to make it easy to find in the saved views selector. Names do not have to be unique.
- Click Save.
To retrieve a previously saved view
To retrieve a saved view at a later time, simply load it from the Views menu at the top of the page.
Once a saved view is loaded, you can use the Options menu to update, rename, or delete the view.
- To update the view, make whatever changes you wish, then select Update from the Options menu. The saved view is updated to include the changes.
- To rename the view, select Rename from the Options menu and enter a new name for the view.
- To delete a view, load it and then select Delete from the Options menu.