For Resellers

The essential steps for inventory resellers to use Reach Extension are:

Work with Triton Digital to enable contract creation.
Create one or more contracts with inventory owners.
Create campaigns and flights that connect to the delegated flights created by the owners, using the contract as the link.

This feature is only available to publishers and resellers using the optional Reach Extension feature.

Using Reach Extension for Resellers

Before using Reach Extension you need to do the following:

Create a campaign.
Create a flight in the campaign. It can be a direct sold flight or a Programmatic guaranteed flight.
In the flight, create a targeting rule that targets the contract.
Click Create content targeting rule in the flight.
In the Reach Extension section, click Reseller Contracts to see a list of contracts you can target.

Once the flight is saved it is ready to match with an Owner flight that targets the same contract.

Resellers can see the inventory that a Triton inventory owner has made available. For details, see Forecasting for Reach Extension.
It is highly recommended that you discuss the details of the contract you are making with the Owner to ensure you both understand the inventory and what is being sold or resold.
If the Owner does not already exist in TAP you need to provide the Owner’s company name and the country where they conduct business to your Triton Digital Customer Success Manager or Publisher Development Manager, who will create the Inventory Owner profile and make it available for contracts.
To target a contract, you must explicitly select it in Content Targeting.
If you also own stations with inventory, as well as being a Reseller, you can target your stations in the same flight where you target the contract; however, the targeting rule should be set up as an OR rule, not an AND rule. As a result, the flight can deliver on both the reseller contract and your stations/podcasts.