Use this troubleshooting checklist when Triton is not delivering your flight’s ads.
Check for Ad Triggers
Are ad triggers (cue points or ad markers) being passed with your content? Without triggers, Triton ad servers cannot insert ads into your content.
Live radio: Your radio automation system triggers ad insertion with cue point metadata. Sometimes the automation system stops sending cue points. Your station engineer should help you with this. For more information, see Cue Point and Metadata Troubleshooting.
Podcasts: Have you placed ad markers (preroll, midroll, postroll) in your episodes? Have you looked at the ad marker rules for the program and if they were followed by your podcasting team? For more information, see Ad markers.
Check Your Inventory
You might not have enough inventory for your flight.
Query forecasting with the same targeting as your flight to see if there is enough inventory.
Check for contending flights to confirm that other campaigns will not interfere with your flight.
Remember: your flight will appear as a contending flight in Contending. Check how many impressions are marked as contending and add that number to the results in the Available Inventory column.
If your avails results are negative, even with adding the allocated contending impressions from your non-delivering flight, then your inventory is overbooked.
If your non-delivering flight is targeted, check whether excluding its targets from non-targeted contending flights would hurt their performance. If not, update those non-targeted flights to exclude the same targets.
For more information, see Forecasting (Inventory Availability) , Forecasting: how to get the most reliable estimates.
Check the Flight’s Status
Does the flight have a Status of Draft? Only active flights deliver ads.
Check the Flight’s Content Type
Are you using the appropriate Content Type for your targeting content?
Specifying Live as the Content Type for a video preroll does not deliver.
Similarly, specifying Live for podcasts does not deliver.
However, if you’re targeting all content types and you’re expecting impressions for a specific podcast, then the Content Type setting is not the issue. Your flight should still deliver for specific podcasts.
For more information, see Content Type and Position.
Check for Conflicting Targeting
Have you verified your flight’s targeting in detail? Double-check that there is no conflicting targeting. Examples:
Exclude US in Listener targeting rule > Geography > Location but include a US DMA (designated market area).
The flight targets Desktop in Listener targeting rule > User agent platform and the creative’s group targets Mobile App.
Check the Advertiser’s IAB Category
Does your flight target Content targeting > Station/Podcast items that exclude the advertiser’s IAB category? For details, see Ad Quality Rules.
Check the Content Targeting
If the flight targets a station tag (Content targeting > Content tag) and needs to exclude one or more Station/podcast items from this group, check how the targeting is selected.
Make sure that content tag and excluded Station/podcast items use Add AND content targeting rule. The flight should look like the one below. This example flight is instructed to deliver on the Station/podcast items in the station tag except on the excluded stations and podcast:
A common mistake is to select the station tag, save it, and create another content targeting using the OR operator. The flight will look like the one below. In this example, the flight is instructed to deliver this way:
Either on all the Station/podcast items in the Content tag.
Or exclude the two Station/podcast items.
This is effectively a run on network (RON) except for the two excluded Station/podcast items.
Check the Listener Targeting
If you use Listener targeting rule > Other > DMP segments, are the AND and OR operators consistent?
For example:
❌ Female 18-34 AND Female 45-54: A same listener cannot be in the two different age groups. This targeting prevents the flight from delivering as it never matches a women who is both 18-34 and 45-54.✅ Female 18-34 OR Female 45-54: The flight targets women between 18 and 34 years old or women between 45 and 54 years old.
If the flight targets age or gender, double-check with your organization that this information is passed to Triton. If your player or app does not pass age and gender information to Triton, this targeting will not work, which prevents the flight from delivering. Consult with your internal teams to make sure this information is properly passed to Triton via the advertising parameters. For details, see Parameters.
If the flight targets In of Market or Out of Market in Listener targeting rule > Market Targeting, double-check with your organization that you have provided station coverage to Triton. If Triton does not have this information, this targeting will not work, which prevents flight from delivering. For more information, see Edit Station Configuration.
Check the Flight’s Dates
A flight starts delivering only on its start date. For more information, see Start Date, End Date, Start Time, End Time.
A flight follows the station time zone, which could be different than your time zone. For example, you are in the EST time zone and you schedule a flight that starts at noon and targets a station in the PST time zone. The flight starts at noon PST, which is 3 PM EST. You would not see impression delivery before this time.
Check the Flight’s Creative
Verify that your flight has creative. A flight delivers only if you have added creative to it. For more information, see Triton Creative Manager.
Check that your flight creative has been published. Published creative has a status of Live. If your flight’s creative is still in Draft, Triton considers the flight as having no creative and will not deliver.
Does the flight’s creative group targeting conflict with the flight targeting? For details, see Scheduling Creative in a Flight.
Test your advertiser or agency’s VAST (Video Ad Serving Template) requests. Their VAST request might not result in anything to insert. For more information see Testing the VAST URL.
If You Still Need Help
If after checking everything you still cannot explain why your flight is not delivering, please send this information to Triton Customer Support:
The flight that is not delivering.
The date and time that you noticed that your flight is not delivering.
The flight’s advertiser.
The reports from forecasting queries that you have created and run.
The steps that you have done in this checklist.