TAP Programmatic replaces Yield-Op for programmatic advertising with Triton Digital.
Once you have the deal arrangements worked out with the buyer, you can add the deal in TAP Programmatic.
To add a new deal:
Go to the Programmatic function in TAP. On the Deals tab, click +New deal.
The New Deal form appears.Enter the relevant information according to the details described below.
Click Create deal.
A confirmation message is displayed.Communicate the Deal ID (found in the Deal overview) to the buyer so they can target it in their campaign.
Deal Details
Deal name
Enter a name for the deal.
Start date/End date
Enter the start and end dates for the deal. These dates are mandatory. If you archive a deal before its end date, the deal is de-activated.
Enter a custom start date – within the next 365 days – or click the Start today preset to enter today’s date.
Enter a custom end date – up to three years after the current date (today) – or choose from one of the presets on the drop-down list.
Buyer & Priority
Demand platform
Select the DSP used by the buyer for which you are creating this deal. Once the deal is created, you cannot change the demand platform selection.
See Demand Platform Deal Notes for information specific to some demand platforms.
Buyer seat
Select All to create an evergreen deal, in which all buyers for the selected partner are eligible to bid on the inventory.
Select Specific seat to enter the seat identifier of the buyer’s seat with their DSP. Request this information from the buyer for which you are creating this Deal.
Price
Auction Type
Choose First Price, Second Price or Fixed Price.
Best-practice: if using Second Price, you should define a soft floor that is higher than the hard floor. Otherwise, the hard floor price is used if there is only one bidder.
See Auction Scenarios in the Yield-Op User Guide for examples of how those different auction types work.
Hard Foor
The hard floor is the lowest price that is acceptable in an auction. Any bids below the hard floor are rejected.
The hard floor overrides the existing floor rules. It can be set higher or lower.
Specify an amount with two decimal points of precision, to the cent. Example: For $1.25, enter "1.25".
Soft Floor
In a second-price auction, the soft floor is the effective floor price when there is only one bid. It must be equal to or higher than the hard floor. Example (click to enlarge):
Soft floor only appears when Second Price is selected as the auction type.
Specify the soft floor amount with two decimal points of precision, to the cent. Example: For $1.25, enter "1.25".
Non-USD Currencies
The default currency for deals, packages, and open marketplace rules is USD (United States dollars), but you have the option to specify a different currency when setting floor prices. This is useful when transacting with buyers who operate in currencies other than USD.
When you select a currency other than USD, all auctions and transactions are still executed in USD. TAP Programmatic converts floor prices on-the-fly during the bidding process using the daily exchange rate. This reduces the risk of bid rejections caused when exchange rate volatility pushes bids below the floor price. Invoicing and payments remain unchanged.
The floor currency can be changed at any time for deals and open marketplaces.
However:
You cannot change the currency of an Ad Network package's when its status is Active.
Ad Network deals must use the same currency as the packages they are tied to.
Packages
Click Add packages to select from a list of existing packages.
Targeting
Create content targeting or listener targeting rules. The targeting rules work the same way as they do for TAP's flight targeting rules although with a few small differences. For example:
In Deals content targeting, the station/podcast genre is specific to the IAB content taxonomy 2.0.
Deals content targeting includes station/podcast language.
Deals content targeting includes more options under "Other."
Deals listener targeting includes Addressable impressions.
Deals targeting does not include Time targeting.
Advanced Options
Ignore Bidder Seat
Select Ignore bidder seat if you want to allow bids on the deal from all of your available buyers and not just the seat ID assigned to the deal.
Deal Synchronization
Depending on the demand partner, deal synchronization information can be reported on the right-hand side of the deal page, under the Deal overview. Not all demand partners enable this reporting. Currently it is enabled by:
- DV360
- Xander
The Deal synchronization section displays an informative error message when a problem occurs. You can use the error message to troubleshoot any synchronization issues with your deal.
