Also see:
When your flight includes multiple creatives, you can use creative time targeting to set up the creatives to run on a schedule or according to other time targeting criteria.
For example:
When the advertiser wants different creative sets to deliver on different days or weeks, you can set up a schedule for the creatives. For example, if the flight contains one creative set that is to deliver on weekdays and another creative set to deliver on weekends, create a schedule for each set.
When the advertiser needs different creative sets to deliver on specific days or times but not on a specific schedule, use creative time targeting rules to accomplish this.
The items below provide examples of how an advertiser's requirements compare with the final setup in the TAP creative manager.
Example 1: Simple one-week schedule for two creatives
The example below shows an advertiser's simple table of run days for a week with two creatives. The image that follows show how it can be organized into into a set of creative time targeting rules in TAP's Creative Manager.
Example 2: Day and time schedule for three creatives, with evergreen
This example shows an advertiser's table of run days and times for a flight with with two time-sensitive creatives plus one "evergreen" creative (set as "default") that can be played at any time.
Example 3: Complex schedule of seven creatives for one month
This example shows a more complex worksheet from an advertiser, with schedules for seven creatives across a one month period.
