Starting with the basics, the first step is making sure ad markers are being inserted into publishing content. At Omny, we see almost 50% of downloads occur in the first 24 hours of publishing - without ad markers set before publishing, that's a lot of revenue walking out the door.
Following the steps in the above linked article, you can enable pre and/or post roll by default for all newly published clips.
You can also use Sounder, a Triton Digital company, to automate the evaluation of your content and place ad markers in suggested positions via their system.
Number of Ads per Marker
As well as configuring where the ad markers are placed, you can also choose how many ads per marker you'd like in every position with Omny Studio. Read more about that and how competitive separation of advertisers works in podcasting here.
By setting your default to more than one per marker, you open the door to filling additional inventory with programmatic advertising (if enabled in your system).
If you're looking for something more comprehensive and would like to set the amount of markers and/or ads per marker based on episode length, use our ad marker rules to customise to your needs - an example is below. We also have alerts built into the system when rules are overridden, so strongly recommend talking to your team before turning this on.
NOTE: These settings apply to newly published clips by default only. If you'd like to have older episodes reprocessed to capture changed settings, please reach out to Omny Support.
All of the above settings can be enforced across your organization, using our Settings Inheritance system.