Manage Ad Marker Rules

Create duration-based rules for automatic pre- and post-rolls and mid-roll ad reminders. Changes to ad marker rules affect new clips only, not existing clips.

Publishers who use the Triton Advertising Platform (TAP) can set ad marker rules in Omny Studio that specify the minimum number of ad markers and ads per marker for a clip, based on the clip duration. You can also remind users to place the recommended amount of mid-roll ad markers based on the clip's duration before publishing that clip.

It's important to note that there are two distinct behaviors related to ad marker rules:

Pre and post-roll rules will work automatically - if a clip meets a rule, then the pre and post-roll ad markers (and ads per marker) will automatically be added where specified.

Because mid-roll ad markers need to be manually placed by users, rules relating to mid-roll ad markers will remind users to place the recommended mid-roll ad markers based on the length of the clip. The ads per marker setting will be automatic.

Users can optionally override rules user during publishing. If a rule is overridden, Omny sends a warning email to a designated contact. For details, see Override Ad Marker Rules .

Like most settings in Omny Studio, settings for ad marker rules follows the settings inheritance hierarchy. For example, you can apply the same setting to all programs in a network or optionally override the setting for a single program.

Example Rules

You could set a duration-based rule which specifies that for clips longer than 30 minutes within a certain program:

A pre-roll marker with three available ad slots is automatically added to the clip.
Two mid-rolls are recommended to the user publishing the clip.
A post-roll marker with two available ad slots is automatically added to the clip.

For that same program, you could also set a rule which specifies that for clips shorter than 30 minutes:

A pre-roll marker is added with one available slot is automatically added.
No mid-roll ads are recommended.
A post-roll marker with two available slots is automatically added.

Configure Ad Marker Rules

You can access the ad marker rules configuration screen at Settings > Monetization at the organization, network or program-level.

To create a rule, select Add new rule.

Set Clip Length

This is where you configure the length of the clip that your rule will apply to.

"Shorter than" sets an upper duration limit. For example, choosing 00:12:00 means any clips with a duration of less than 00:11:59 will have this rule applied.
"Longer than or equal to". For example, choosing 00:12:00 means any clips with a duration of exactly 00:12:00 or greater will have this rule applied.
Between allows two times to be chosen, the first value being longer or equal to, the second being an upper duration limit, less than and not equal to.
Any length means any published clip can be affected by this rule.

Set Pre- and Post-roll Marker Rules

Once you've set your Clip length, you can configure how many pre- or post-rolls are required.

Pre-roll required and Post-roll required checkboxes ensure that any clip which is published in the future that matches your rule will automatically have a pre- or post-roll marker added.
Ads per marker specifies how many ads per marker will be applied to clips that match this rule.
Optional: Ads per marker applies the ads per marker setting based on the clip duration rule to any manually placed pre-roll markers.

Set Mid-roll Marker Rules

Check Mid-roll(s) required to display a reminder to users to place the recommended ad markers if the clip matches the duration rule.
If a user tries to publish a clip without adding the recommended mid-roll ad markers then they can optionally override the warning. This triggers an email alert to the designated contact. For details, see Override Ad Marker Rules.
The ads per marker value determines how many ads per marker will be applied to midroll ad markers in clips that match the duration rule.
You can optionally set the ads per marker value without checking Pre-roll required and Post-roll required checkboxes. This applies the ads per marker setting based on the clip duration rule to any manually placed pre-roll markers.

Create Multiple Ad Marker Rules

Select Add new rule to add additional rules so that all clip lengths are covered. You many not create two rules with overlapping durations.

Enforce Settings

Check Enforce setting across this organizat845ion to lock your configuration at the program and network levels. You also overwrite existing ad marker rules already specified at program and network levels. For example, if you enforce a setting at the organization, it will lock all programs and networks to that setting and overwrite any rules at those child levels.