You can maximize potential ad revenue with Omny Studio’s reporting and tools. While you use your ad platform, like TAP, for trafficking and reporting on ads, Omny Studio is the starting point for all monetization opportunities in direct sold and programmatic systems connected to it.
Content Reporting
If you haven't used the above settings before, or if you'd like to monitor their utilization, Omny Studio provides a snapshot of episode ad markers inserted into each clip in our Content Report. Learn more about the Content Report in detail here.
By reviewing the Monetization tab of the Content Report, you can see the percentage of Clips with pre/mid/post roll markers at a program or network level.
Zeroes or low percentage numbers, whilst dismaying to look at initially, present an opportunity for increased revenue. A show with 100,000 downloads placing zero midroll markers, translates into dollars with a single ad marker placed.
Reviewing the Monetization tab of the Content Report regularly, combined with setting ad marker rules and default settings across the org, could be three very simple actions that increase your ad revenue in a short space of time.
Back Catalogue
As the popularity of podcasts continues to grow and shows publish more episodes, you may find you have a healthy back catalogue that is accessed by listeners more frequently.
In order to optimise for speed and reduce bandwidth costs, Omny Studio have a default pagination size for all feeds of 100. If you're seeing a lot of downloads to back catalogue and haven't yet increased your feed size, you can do that by following these steps. More episodes = more inventory = (hopefully) more revenue.