Target All Podcast Episodes at 100 percent SOV

You can use TAP exclusivity rules to target ads from one advertiser to all podcast episodes at 100% share of voice (SOV) for a set period of time, with no limit on impressions. In other words, you can give full exclusivity to all podcast episodes to a single advertiser. It assumes you are already familiar with the basics of using TAP.

Also see:

• How to target one ad or advertiser to a specific podcast episode, at 100 percent SOV

• How to exclude all other ads from an advertiser's industry for all podcast episodes – industry exclusivity

Exclusivity rules can only be created or edited by Organization Administrators.

To create an exclusivity rule, go to TAP's Organization Settings page, then go to the Exclusivity Rules tab. Create a rule that grants exclusive delivery access for an advertiser to a selected podcast, as shown below.

1. Name the rule.

2. Enter a date range. The date range should match the date ranges of the flights in the advertiser's exclusivity campaign.

3. Select the advertiser.

4. Select All categories (excluding IAB24).

5. In the Targeting section, select the podcast that the exclusivity applies to. (You can further refine to select one specific episode or multiple episodes.)

6. Select Create exclusivity rule to save it.

That's it! When the start date arrives, only ads from the selected advertiser (and any filler that is scheduled) will deliver to the selected podcast.